PRACTICE OF MARKETING (M2) MARKETING 2 (MAR202) : 1ST SEMESTER 2012 References are to the prescribed textbook: Du Plessis‚ J.P.‚ Jooste‚ C.J.‚ and Strydom‚ W.J.‚ 2009. Applied Strategic Marketing. 3rd ed. Cape Town: Heinemann. QUESTION 1 SECTION 1 [90] [10] This question reflects on the analysis of the macro environment (Du Plessis et al.‚ 2009‚ Chapter 2). The students have to identify four trends in the macro and/or market environment that influence the chosen business. A trend is something
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STARTING A SMALL BUSINESS | P4&M3 | UNIT 36 STARTING A SMALL BUSINESS | Contents INTRODUCTION 2 Proposed legal structure of the business 2 LEGAL ASPECTS 2 Local licenses and regulations 4 The implications for the business in legal aspect (M3) 4 FINANCIAL ASPECTS 5 The implications for the business in financial aspect (M3) 8 INTRODUCTION For this task I have been asked to describe the legal and financial aspects that will affect start-up of the business Proposed legal
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and external environment of business and in each case explain five components of the environment. The term business‚ in economic sense means human activities which are performed with the objectives of earning profits. Human activity for earning profit may be in the form of production‚ extraction or purchase of goods for sale. It is expected of business to provide goods and services to the society in an effective manner. Thus‚ in today’s competitive environment‚ survival of business unit is not
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M2: compare the challenges to selected business activities within a selected organisation‚ in two different economic environments. Describe the influence of two different economic environments on business activities within a selected organisation. Consider topics such as income‚ growth‚ level of development‚ demand and supply to highlight the differences. You should have selected a business which is internationally active (at least in two different economic environments). Environment
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Business Intelligence Liberty University Abstract The purpose of this literature review is to provide an overall perspective to the workings of business intelligence in a corporate environment. With the onset of massive technological gains in the past decade the implementation of business intelligence has grown accordingly. In the workplace the demand for business process improvement‚ responsive reporting‚ cutting edge forecasting‚ and internal business
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External Environment of Business The Technological Environment The external business environment consists of four elements‚ they are as follows: Political‚ Economic‚ Social and technological. It would be impossible to analyse the whole environment in one essay‚ I have therefore decided to focus my essay on the technological environment. I have chosen this area to focus on because as Palmer and Hartley point out‚ it is one area that is forcing immense change in the external business environment. The
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The external environment in which businesses operate can have a significant effect on their success. To what extent do you think that the external environment in the UK is favourable for businesses at the moment? Justify your answer with reference to external factors and/or businesses that you know. (40 marks) You must include a plan. 3 ½ pages handwritten. Not petrol? Can argue against in evaluation – favourable for some industries but not others Make a point‚ explain and evaluate (3-4 main
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SOCIAL FACTORS – BUSINESS ENVIRONMENT Introduction: The main factor that affects most business is the degree of competition – how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are: Social – how consumers‚ households and communities behave and their beliefs. Legal – the way in which legislation in society affects the business. Economic – how the economy affects a business in terms of taxation‚ government spending
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TASK 3 – b - market influence in Domino’s Pizza – pag. 14 – 15 TASK 3 – c - cultural environment in Domino’s Pizza – pag. 15 TASK 4 – a - international market in UK – pag. 16 – TASK 4 – b global factors in Domino’s pizza – pag. 16 – 17 - impact of EU policies – pag.18 CONLUSION – pag. 19 REFERENCES – pag. 20 Student ID 11170 page 2 of 20 Assignement Business Environment Feb 2013 TASK 1 a: Examine the various types of organisations and their purposes and compare
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Business Environment Sample Assignment In today ’s business world‚ there are so many factors that influence the day-to-day decisions of small and large companies. Based on current events‚ leaders are forced to adapt to changes and make tough decisions to keep a competitive edge. There are two important environmental factors that can influence the decisions of a business - the general environment and the task environment. The general environment affects a corporation on a macro-level‚ perhaps on
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