are stakeholders? • stockholders • employees • customers • managers • supplies • local community According to Friedman‚ can a business do anything in the quest for profits? • No‚ it must not be deceptive or fraudulent Who is Theodore Levitt? • Former professor of marketing at Harvard B-School‚ Ph.D. in economics‚ prolific writer‚ editor of Harvard Business Review‚ coined the term "globalization" has been referred to as the father of modern marketing What is meant by a "nonconsequentialist
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The movie ends with a rhetorical question‚ "Who do you want to see go first‚ you or them?" This is accompanied by a cartoon tombstone‚ which reads "Ronald McDonald (1954-2012)‚" which originally appeared in The Economist in an article addressing the ethics of marketing toward children.[10] A short epilogue was added to the DVD describing McDonald ’s discontinuation of the Super Size option six weeks after the movie ’s premiere‚ as well as its recent emphasis on healthier menu items such as salads‚
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Sabeel Rehman Business Ethics 10/12/13 Case Study What are the ethical and legal issues at stake in this scenario? A: Karl has to deal with some ethical and possibly legal issues in the marketing of his game “Breakaway”. It is an issue ethically simply because he himself has to find out it is suitable to market a game that primarily gives its focus on nudity‚ violence‚ and gambling. When it comes to legal issues‚ is it legal to market these things in foreign countries and on the Internet
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Course: Business ethics RACISM Racism itself is a sub-topic of discrimination. Racism is basically discrimination‚ or in simple words‚ hatred or disliking towards a human being because that certain person belongs to another culture or is of another colour which they may not like. Racism has been happening since the world has been made. Since beginning discrimination on very different occasions has been towards people‚ in which their fault is only
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Mary L Weed Module 2 Written Assignment Business Ethics SUNY Empire State Summer 2010 Answer the following questions: 1. Shaw and Barry distinguish two different forms of utilitarianism. What are these two forms? Briefly describe each. Act and Rule Unitarianism is the two forms that Shaw and Barry discuss. Act utilitarianism is the belief that it is the right action that brings the greatest contentment to the greatest number of people. It is an idea that believes that the morality
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familiar‚ here ’s the idea: At 211 degrees...water is hot. At 212 degrees...it boils. And with boiling water‚ comes steam. And steam can power a locomotive. And‚ it ’s that one extra degree that... Makes all the difference. So many times‚ in business and in life‚ it ’s that one extra degree of effort that separates the good from the great. What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you ’d like to reinforce‚ or 212° attitude‚ leadership
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Unit 38 Assignment 1 P1 - Effects of changes in the economic environment on Burberry. Year 2012 unemployment: Unemployment level: As you can see from the graph the unemployment level has increased from 1.64 million in July 2007 to 2.59 million in July 2012‚ in five years the unemployment level has raised by nearly one million of unemployed people. Inflation rate: The graph shows the inflation rate as you can see on October 2011 the inflation rate increased up to 5.2% which was the highest
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1.0 INTRODUCTION As for our introduction‚ we would like to start with the company that we have chosen DiGi telecommunication. DiGi have been doing many corporate social responsibilities. We will be introducing the many CSR that they have been doing to help us to extend our knowledge about the company DiGi. DiGi won the CSR award for overall Corporate Social Responsibililty (CSR) programme in Malaysia. In addition to the award for the best overall CSR‚ DiGi also won the categories for “Best Workplace
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MGT3201 / 3231: ASSESSMENT CRITERIA AND GRADING STRUCTURE Individual Case Study (20%) This assessment criteria and grading structure is used as the: 1. general guidelines for marking written coursework‚ and 2. feedback to the students for future improvement. | |Content |Analysis |Evidence of Reflection |Achievement of Learning | | | | | |Outcomes
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3.3.3 Individual assignment 3: case: “Unreliable”Table of contents: Phase 1‚2‚3 of the ethical cycle: Moral problem statement Problem analysis Options for action Phase 4 of the ethical cycle: Intuition Utilitarianism Bentham Mill Kantiism Deontology (Kant) Description of the case: “Marta Malasobras is unreliable” Marta Malasobras is unreliable. She has arrived late to work almost every day. Her co-workers are quite angry about this and discuss their
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