Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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world’s largest coffeehouse chain‚ and is considered one of the world’s best-liked and best-known consumer brands- with 19‚972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility. Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values. The Starbucks website states that‚ “Our mission: to inspire and nurture
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PUBLIC TRANSPORTATION: LABORAL ETHICAL ISSUES 1. What are the Stake Holders interacting with them? The StakeHolders direct are: Society: Users of the public transportation Employees of bus company Controller Manager City transport authority Renter of bus Operators tour The StakeHolders indirect are: Informal transit associations Drivers (conductors) and other personnel Police Government local and national Radio/ Medias 2. Potential conflicts – examples? Conflict between bus driver and the
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Virtue‚ Ethics and Morality in Business To understand‚ virtue‚ ethics‚ and morality we must first understanding there meanings. According to Boatright‚ “”morality and ethics are interchangeable; however‚ they have some subtle differences.” (Ethics and Conduct of Business‚ Boatright) Webster’s Dictionary describes ethics as the discipline dealing with what is good and bad and with moral duty and obligation; a set or moral principles. Webster’s Dictionary describes moral as of or relating to
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field‚ aptly named the Humanities‚ as irrelevant‚ a passing luxury item bent on being thrown away. In her article‚ “The Humanities Are Not a Luxury: A Manifest for the Twenty-First Century‚” Martha Nell Smith details the struggles of the humanities against both real‚ and metaphorical issues‚ ranging from funding shortcomings to family views on the validity of a degree. Through personal reflection and focus on the development of a business-like academic system‚ Smith shows the inherent distrust and
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Business ethics and Social responsibility This topic is important to me because it refers to the wellbeing of the society we are living in and also to the business world. Business ethics teach us how we should behave in a business environment according to the ethics. According to me the code of ethics teaches us to be much more responsible than what we are now‚ different code of ethics leads us to different ways‚ but the main aim is to be polite‚ honest and respecting each other. The companies
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For this assignment – you will need to access the LexisNexis database in the Keller Library‚ from the student resources tab under Course Home. Go to Jennings Chapter 9‚ page 315‚ problem 5. Use LexisNexis in the Keller library and look up the Esposito-Hilder vs. SFX case. Use the citation you find in your book to do the search. Read the case and answer these questions. Copy and paste this information into a Word document‚ include your name on that document‚ and answer the questions. 1. What
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The term "business ethics" is used in a lot of different ways. Business ethics is a form of applied ethics (Broni‚ 2010) that examines ethical principles and moral or ethical problems that arise in a business environment (Solomon‚ 1991). It applies to all aspects of business conduct (Baumhart‚ 1968; Ferell - Fraedrich‚ 1997; Singer‚ 1991) and is relevant to the conduct of individuals and business organizations as a whole (Bernard‚ 1972; Donaldson‚ 1982:36). Applied ethics is a field of
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Title Assignment topic 1) What are your preferred definitions of business ethics and social responsibility Why have you chosen these definitions 2) What is one key issue in the area of business ethics and social responsibility that is relevant‚ currently‚ to your organisation and your industry (You need to explain the issue and show its relevance to your organisation/industry) 3) What strategies could your organisation adopt to address this issue (You need to explain these fully) Word count
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Business ethics is a very broad term and widely used throughout the world. The term “business ethics” first started to be used in the United States in the early 1970’s as businesses were growing bigger and more powerful. Business ethics are guidelines or behaviors that businesses and individuals use daily to deal with the world‚ and even smaller situations they might find themselves in. Race‚ gender‚ age and religion all play a role in a person’s ethics. The most important factor in a person’s
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