Case questions: 1. What is POX’s core benefit proposition? What makes this game unique? 2. What are the pros and cons of the traditional ad campaign (based on TV and print advertising) and of the “take over the town” buzz event? 3. What other non-traditional marketing campaigns could Hasbro have followed (at the time of the case and today)? Subjects covered: Advertising; Consumer marketing; Gaming; Innovation; Marketing implementation; Marketing strategy; New product marketing; Product
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References: [1] The Google Founders (http://news.bbc.co.uk/1/hi/business/3666241.stm) [2] The Story of Sergey Brin (http://www.momentmag.com/Exclusive/2007/2007-02/200702-BrinFeature.html) [3] Google Investor Relations – IPO Letter (http://investor.google.com/ipo_letter.html) [4] Google ’s Code of Conduct Policy (http://investor
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Walmart Part Two: The Environment of Management Summary: Walmart went global and it’s the fastest growing business. Walmart’s retail hit with the Chinese consumers‚ so in 2004 Walmart operated 39 stores in China. Walmart’s in foreign countries have different food in their super Walmart because of culture differences. Walmart meets the demands of their consumers by adding local flavors. Walmart has developed an ethical standard program to create a higher product quality and lower product coast
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from the long-term contracts. Another ethical consideration was how Skilling encouraged employees to invest and buy stock in Enron when they knew the truth about the lack of value in the stock. Upper management (mainly Fastow) created a complex business model almost impossible to understand by any outsiders‚ and had financial statements that were so confusing to analysts‚ no one was able to foresee how financially corrupt Enron actually was. The management system created a dysfunctional corporate
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References: 1. The Manhattan Fish Market. 2010. Available at: www.manhattanfishmarket.com (16‚ January‚ 2012). 2. The Manhattan Fish Market Franchise Business Opportunity. 2010. Available at: www.ifranchisesingapore.com (16‚ January‚ 2012). 3. Interview With The Manhattan FISH MARKET Franchisor. 2010. Available at : www.ifranchisesingapore.com (17‚ January‚ 2012). 4. The Manhattan FISH MARKET Comes
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Business & Professional Ethics Notes Chapter 5: Corporate Ethical Governance & Accountability Modern Governance & Accountability Framework- To Shareholders & Other Stakeholders New Expectations- New Framework to Restore Credibility • A corporation’s reputation could be significantly affected by irritated stakeholders • Enron‚ Arthur Andersen‚ and WorldCom debacles showed the world the faults and vulnerabilities inherent in the old style shareholder-only governance and accountability model •
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Walmart’s Corporate Image Introduction “Appreciate everything your associates do for the business. Nothing else can quite substitute for a few well-chosen‚ well-timed‚ sincere words of praise. They’re absolutely free and worth a fortune.” -Sam Walton Like the founder of the world’s largest retail company said himself‚ Walmart has certainly appreciated everything their associates do for their business. Everything‚ including dying. While Walmart has been scrutinized in the past for unethical
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Consider the possible conflicts between legally doing business and selling fast-food‚ given the increasing evidence of how it is a significant contributing factor in public health‚ obesity‚ and diabetes facing many Americans. Now‚ based on what you’ve learned in this module‚ answer the following: A) After reading the Inside Story section of Chapter 1‚ do you agree with how Disney Company is handling the issue? Why or why not? B) Does government (federal‚ state‚ or local) have a right or a responsibility
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SARBANES-OXLEY SECTION 404: A Guide for Management by Internal Controls Practitioners SARBANES-OXLEY SECTION 404: A Guide for Management by Internal Controls Practitioners The Institute of Internal Auditors 2nd Edition‚ January 2008 Table of Contents About the Second Edition...........................................................................................................iii How to Use This Guide ...........................................................................
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BUSINESS ETHICS & CORPORATE GOVERNANCE OCS AGENDA • Understanding Ethics • Managing Business Ethics • Corporate Social Responsibility • Complexity of Ethical Issues • Ethical Leadership • Evaluation of Corporate Governance • Internal & External Corporate Governance mechanisms • Corporate Governance Ratings OCS Scams OCS Values • Fundamental beliefs • Principles for good‚ right and just • Evaluate something vis-à-vis a Standard • Integrity‚ Patriotism‚ Fairness OCS Morals • Values attributing
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