Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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Crushendae Campbell Understanding business ethics Definition: Primark CSR policy employees have equal opportunities based on merit: suppliers are treated fairly local communities are respected and supported by Primark the company takes its environmental responsibilities seriously CSR - CSR is a process with the aim to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment‚ consumers‚ employees‚ communities‚ stakeholders
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TUI UNIVERSITY Module 2: Case Study‚ Should disabled veterans get preferential treatment over better qualified candidates who are not disabled veterans? Course Number: Ethics 301 Normally‚ when I have written papers in the past I have read the question asked of the professor and roll around the question in my head. I usually respond to the question with a “short answer”‚ which would be “no” or “long answer” which is “yes”‚ and then research the question
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Business Research Ethics Chris Swartz RES/351 Kim Gravelle October 27‚ 2014 One research project that I am familiar with is one that had happened at my place of employment. This project was about adding sewer lines to the township where I work. The township supervisors had contacted several companies to do the work‚ and also several different agencies to make sure that the work that was being done was being done correctly. The issue that came to light was the repayment for the work that
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Ethics in Business: Annotated Bibliography Band‚ David C.‚ and Charles M. Tustin. "Strategic downsizing." Management Decision Dec. 1995: 36+. Academic OneFile. Web. 12 Apr. 2014. This article discusses how corporations should aim to be responsible for more than just profit maximization. The author goes into the discussion of how downsizing a company violates the psychological and social contracts in the employer-employee relationship. The author seems to support the idea that employees should
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Responses to recent corporate collapses have overlooked the importance of business ethics in managing risk * Four indicators of business ethics and their risk management aspects are discussed * Investors are wanting companies to disclose how they are managing the risks from poor business ethics practices Over the past decade‚ poor risk management of various kinds‚ for example‚ a lack of board independence or potentially compromised auditors‚ has contributed to sometimes spectacular company
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Robert Gertsen Prof. Orkin Business Ethics Essay At first glance‚ it seems to be clear that this is in essence‚ an unethical issue that is occurring. According to Brigham Young University’s Exchange Magazine’s categories of ethical dilemmas‚ stating something that is not true constitutes an unethical action. The customer’s lawyer attempt to strike a deal in which you state in a court of law that no sign was placed in place would be a false statement. However‚ before delving into any assumptions
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The business ethics field of study has evolved through five distinct stages. These stages are before 1960‚ the 1960s‚ the 1970s‚ the 1980s‚ and the 1990s. It also continues to evolve in the twenty-first century. With each stage come new changes. In the last 30 years the ethics field of study‚ starting from the 1980s‚ has shown multiple changes. In 1980 business ethics was acknowledged as a field of study. A group of institutions with diverse interests promoted its study causing business ethics
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world’s largest coffeehouse chain‚ and is considered one of the world’s best-liked and best-known consumer brands- with 19‚972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility. Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values. The Starbucks website states that‚ “Our mission: to inspire and nurture
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program around the hierarchy of ‘Reduce‚ Reuse‚ Recycle’ and are committed to continuous review‚ evaluation and improvement of its program. This includes setting targets and monitoring and reporting on progress towards meeting them. McDonald’s business impacts on the environment through: * Sourcing agricultural products and other materials to serve and build its restaurants * The operation of its restaurants and administrative functions. McDonald’s aim to address these impacts by: Restaurant
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