423112 2011 CRS39210.1177/0896920511423112BarkayCritical Sociology Article When Business and Community Meet: A Case Study of Coca-Cola Critical Sociology 39(2) 277–293 © The Author(s) 2011 Reprints and permission: sagepub.co.uk/journalsPermissions.nav DOI: 10.1177/0896920511423112 crs.sagepub.com Tamar Barkay Tel Aviv University‚ Israel Abstract Community involvement programs occupy centre-stage in the portfolio of many corporations who display and report upon their socially responsible
Premium Corporate social responsibility Local government Community
Case 15: Coca-Cola and Case 16: REI Coca Cola 1. What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? A list of factors or characteristics that different stakeholders may use: Must be ethical; in other words respectful‚ honest‚ and trustworthy Commitment to employees
Premium Coca-Cola Corporation Cola
Case 1: Global Human Resource Management at Coca-Cola 8/16/2013 1. What is Coca-Cola’s staffing policy for managerial position: ethnocentric‚ polycentric‚ or geocentric? Does this policy make sense? I believe Coca-Cola’s staffing policy for managerial positioning is primarily polycentric; however‚ I also believe it involves many characteristics of both ethnocentric and geocentric staffing policies as well. According to Dowling‚ et al‚ a polycentric staffing approach involves the multinational
Premium Management Globalization Human resource management
project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural
Premium Coca-Cola Advertising Thums Up
PRODUCT Coca Cola AGENCY/IGNITOR McCann India STORYLINE/CAMPAIGN HIGHLIGHTS TVC opens in a cafe where a waiter is shown working rigorously cleaning dishes‚ taking orders and receiving instructions from the owner of the cafe (who seems to be a bit angry on him). On one table Bollywood actors Alia Bhatt‚ Varun Dhawan and Sidharth Malhotra are seated watching the waiter. Then Varun asks for three bottles of coke from the same waiter where Alia changed the order to four bottles instead. Varun and Sidharth
Premium Coca-Cola
brand Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns
Premium Soft drink Coca-Cola Brand
3 1.5 - Business Environment 4 Labor 4 Taxation 4 Corruption 4 1.6 - Culture 5 General Brazilian Cultural Values 5 Comparison of Cultural Values between Brazil and America 5 Power Distance Index (PDI) 6 Individualism 6 Masculinity 6 Uncertainty Avoidance Index 7 Long-Term Orientation 7 2.1 - Coca-Cola in Brazil 7 2.2 - Corporate Organization 9 2.3 - The Organization of Coca-Cola Brazil 10 2.4 - Diversity and Human Capital 11 2.5 - Leadership at Coca-Cola 12 Geocentric
Premium Brazil
Coca Cola’s operations have been blamed for exacerbating or causing stress on local water resources in some less developed countries. Review and discuss the evidence. Coca-Cola is the world’s largest beverage company offering more than 400 brands in over 200 countries. Multi-national corporations such as Coca-Cola are synonymous with globalisation and renowned for prioritising economic growth over environmental and social well-being. In their pursuit to maximise profits Coca-Cola has been accused
Premium Water Drinking water Water crisis
Communications in Business Submission to Local Network Coca-Cola - Global Compact Submission This letter provides our recommendations for the Local Network in order to support Coca-Cola to comply with the ten principle of UN Global Compact; in particular‚ Principle 9-“business should encourage the development and diffusion of environmentally friendly technologies”; and principle 10- “Businesses should work against corruption in all its forms‚ including extortion and
Premium Business ethics Corporate social responsibility Environmentalism
Social Responsibility) is the commitment made by business enterprises towards economic and social development‚ so as to improve the standard of living of the community in general‚ especially their own workforce. When it comes to CSR‚ Coca Cola is undoubtedly one of the biggest contributors of all. All over the world‚ this company has developed and innovated number of ways to reach out to the people and make their lives easier‚ and happier. In India‚ it has provided health checkups‚ medicine‚ and
Premium Coca-Cola Thums Up Diet Coke