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    the second desire‚ which is rational desire and choice. Free choice is the third desire‚ and finally‚ the fourth desire is control or manipulation. When it comes to the morality of “subliminal” advertising‚ my opinion is that it is simply business‚ and if business are going to profit‚ they have to use whatever tactic necessary to sell their product. I think that autonomy is a fundamental value‚ especially for children as they learn and grow‚ so special sensitivity regarding advertising to children

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    TABLE OF CONTENTS Topic: Page: 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 3 3. RIMS 4 3.1 EVALUATION OF ALL POINTS OF VIEW 4 3.2 IMPLICATIONS 6 3.3 SOLUTION 6 4. THEORETICAL APPROACHES TO BUSINESS ETHICS 7 4.1 SOCIAL SCIENTIFIC POSITION 7 4.2 MANAGERIAL POSITION 7 4.3 ORGANISATIONAL INTEREST POSITION 8 4.4 ETHICAL GUIDANCE POSITION 9 4.5 ETHICAL CONTROL POSITION 9 4.6 ETHICAL DEVELOPMENT POSITION 10 5. MYTHS 11 5.1 DOG EAT DOG 11 5.2 IT’S NOT SO SERIOUS 11 5.3 IF YOU

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    Case Study 2 -How Low Will You Go? [pic] Name: Jiahao Zhong Student ID: 15440031 Tutor: Mr. Rex Walsh Campus: Sydney Table of content 1. Utilitarianism …………………………………………………..……2 2. Virtue ethics ………………………………………………………....4 3. Libertarianism……………………………………………………….5 4. Deontological …………………………………………………… …..9 5. Conclusion…………………………………………………10 6. Reference…………………………………………………..11 [pic]Diagram 1 (shows some basic information for the case study) Utilitarianism:

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    Business Environment Analysis Environmental factors Common environmental factors include new tax laws‚ tariff limits‚ export laws‚ consumer trends‚ developing technology‚ new replacement products (i.e.‚ the iPod to the CD player)‚ laws concerning emissions‚ or a new competitor. Several popular frameworks exist to aid in identifying environmental factors. They are frequently used together. The first is PEST or PESTEL analysis‚ which looks at the political‚ economic‚ social and technological

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    Microsoft ethics I chose to research Microsoft’s code of ethics. The code I’m using the Microsoft finance code of professional conduct. The CEO‚ CFO‚ and finance organization employees are expected to abide by this code as well as all applicable Microsoft business conduct standards. Any violations of the finance code of professional conduct may result in disciplinary action‚ up to and including termination of employment. All employees covered by the Finance code of professional conduct will act

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    ETH 501: Business Ethics and Deontology The key ethical utilitarian ethical problem for the supplier/transistor company in this case is the position of hindering medical advancement and possibly ending more lives due to fear caused from the lives lost to that point with the pacemakers. The supplier had to decide whether it would be for the greater good to continue to supply the transistors. “Create all the happiness you are able to create; remove all the misery you are able to remove. Every

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    have unbiased reports is one of the ethical issues that could have been solved by the companies themselves. Auditor independence is another activity that could have been handled voluntarily. According to Jennings (2012) the SOX established code of ethics for public accounting firms. Some of the services that accounting companies that audit public companies are prohibited to do are; provide bookkeeping services for the same public companies that they are auditing‚ appraisal and valuation services

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    References: Helms‚ M. M. Dr. (1992). Family Business. Retrieved from http://wpweb2.tepper.cmu.edu/ethics/AA/mgmt01-case.pdf Kaplan EGuide. Ethics and the Legal Environment. Chapters 1 and 3 Nepotism in the Workplace. (2003-2013) Retrieved from http://employeeissues.com/nepotism.htm

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    line. In 1985‚ the company started the 1% for the Planet pledge and has consistently asked other companies to join it in donating 1% of its sales to help save the environment. Even more impressive is the fact that Patagonia‚ aware of the impact its business has on the environment‚ has frequently asked its consumers to refrain from buying its products if they don’t really need them Microsoft Given the fact that it was started by Bill Gates‚ one of America’s most generous philanthropists‚ it follows

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    References: Ferrell‚ O. C.‚ Fraedrich‚ J.‚ & Ferrell‚ L. (2012). Business ethics: Ethical decision making and cases. (9th ed.). Mason‚ OH: South-Western: Cengage Learning.

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