are stakeholders? • stockholders • employees • customers • managers • supplies • local community According to Friedman‚ can a business do anything in the quest for profits? • No‚ it must not be deceptive or fraudulent Who is Theodore Levitt? • Former professor of marketing at Harvard B-School‚ Ph.D. in economics‚ prolific writer‚ editor of Harvard Business Review‚ coined the term "globalization" has been referred to as the father of modern marketing What is meant by a "nonconsequentialist
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The Inside Man The film depicts a gang of robbers broke into a bank and seized customers as hostages‚ and threatened the police. "I have planned a perfect bank robbery"‚ the head of the gang said‚ this is a battle of wits‚ not a battle of force . Sure enough‚ the police have not used the "SWAT"‚ "lone hero" insist forcing‚ but got a hostage negotiation experts attempt to rely on rhetoric subdued. However‚ this did not work. Looks like the robbers who rob the bank when they faced the enormous
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cholesterol count and his doctor’s warning to cut down on high cholesterol foods. • Lance was informed by Victor that technically‚ Lance can discuss in commercials his past enjoyment of BB bacon. • Lance will only endorse the bacon’s quality‚ value and good taste .He will not discuss the health issues involved. • Beside the health issues Lance believes that‚ BB bacon is superior along these dimensions compare to other bacon brands. • For health reason‚ Annie has reservations to do the copywriting
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The movie ends with a rhetorical question‚ "Who do you want to see go first‚ you or them?" This is accompanied by a cartoon tombstone‚ which reads "Ronald McDonald (1954-2012)‚" which originally appeared in The Economist in an article addressing the ethics of marketing toward children.[10] A short epilogue was added to the DVD describing McDonald ’s discontinuation of the Super Size option six weeks after the movie ’s premiere‚ as well as its recent emphasis on healthier menu items such as salads‚
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Sabeel Rehman Business Ethics 10/12/13 Case Study What are the ethical and legal issues at stake in this scenario? A: Karl has to deal with some ethical and possibly legal issues in the marketing of his game “Breakaway”. It is an issue ethically simply because he himself has to find out it is suitable to market a game that primarily gives its focus on nudity‚ violence‚ and gambling. When it comes to legal issues‚ is it legal to market these things in foreign countries and on the Internet
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Course: Business ethics RACISM Racism itself is a sub-topic of discrimination. Racism is basically discrimination‚ or in simple words‚ hatred or disliking towards a human being because that certain person belongs to another culture or is of another colour which they may not like. Racism has been happening since the world has been made. Since beginning discrimination on very different occasions has been towards people‚ in which their fault is only
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MGT3201 / 3231: ASSESSMENT CRITERIA AND GRADING STRUCTURE Individual Case Study (20%) This assessment criteria and grading structure is used as the: 1. general guidelines for marking written coursework‚ and 2. feedback to the students for future improvement. | |Content |Analysis |Evidence of Reflection |Achievement of Learning | | | | | |Outcomes
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spring coffee The idea of business and evolution of capitalism has shown that there is a much greater purpose than solely making profits through B-Corporations. According to Michael R. Deskins‚ “A B Corp is one in which corporations can create benefit for both society at large and corporate stakeholders” (Deskins‚ 1) B Lab founder‚ Jay Cohen‚ and co-founder‚ Andrew Kassoy‚ both cover a very similar presentation discussing what B Corporations are for the future of business‚ thus differentiating their
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A person’s values have a direct connection with how ethically correct they will lead a business. If a person values self-preservation‚ and does things without any regards to the affect that their actions have on others‚ then you can expect their business to be run in the same manner. As far as a person’s belief system‚ however‚ it seems that‚ though a person may have a certain belief system that they claim to follow (i.e. Christianity)‚ it has little to no effect on their ethical choices when it
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Challenges China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic & cultural institutions. Unlike western economies where the government promotes transparency for doing business; in China rules and regulations are not so transparent or absolute. Large manufacturing businesses can come under various regulations and bureaucracies‚ China promotes a form of social network called guanxiwang‚ where guanxi [10] is the relationship
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