MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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The observation that I conducted was on Saturday afternoon‚ beginning with the mall. I entered the mall parking lot and observed how students were getting to the mall. Many of the students were dropped off by someone. I saw some students that were driving‚ speeding into the parking lot‚ music was loud or they were yelling across the parking lot. Inside the mall there were students of all ages‚ sex‚ race‚ and religion. During the observation‚ I first watched how the students communicated with their
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B1 Genes are found in our chromosomes and parents pass these on to offspring in their sex cells. Different versions of the same gene are called alleles‚ and these can determine features such as eye colour‚ and the inheritance of disorders such as cystic fibrosis. DNA You will remember from your Key Stage 3 studies that the nucleus controls the activities of a cell. The instructions for how an organism develops are found in the nuclei of its cells Chromosomes Chromosomes are structures found
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factors global software piracy rates are on the decline. However‚ the number of illegal applications installed continues to grow‚ according to the Business Software Alliance (BSA) and the Software and Information Industry Association (SIIA). In 1998‚ 38 percent of applications in use globally were pirated‚ down from 49 percent in 1994. Yet‚ 231 million business software applications installed were pirated‚ 2.5 million more than in 1997. This led to an eleven billion dollar loss in revenue by software
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The Education Reform of the 21st Century ------------------------------------------------- ------------------------------------------------- The Education Reform of the 21st Century In today’s American school system we thrive on absorbing as much information as humanly possible in subjects such as English‚ mathematics‚ science‚ and social studies. However‚ these subjects and various courses do not fully prepare students for the real-world. In the 21st century we live in a world of competition
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to consider as we enter and currently live in the era provided by the 21st century. Everything happening in this world is dependent or‚ if not‚ manipulated‚ by human beings. We have become the most superior entity on this planet to the point that we can tinker and choose our planet’s destiny. Given this notion‚ the most infamous environmental concern which got into our senses from the time we hit this century “can [simply] be categorized according to the major themes of global environmental
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ASSIGNMENT: TERM PAPER ON “characteristics of 21st century HR” INTRODUCTION Parallel with the changes in the global arena‚ the qualification of workforce has been changed. The changes of the qualification required a shift from tradition personnel management to human resource management. With the evolution of human resource it has gained many strategies and has characteristics that help HR mangers to work effectively and efficiently. With the 21st century underway‚ nonprofit‚ government‚ and private
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Recently‚ a report was published by WHIO quoting your concerns surrounding the increased prevalence of panhandling in the city Dayton and the courses of action you believe to be necessary to rectify the situation. Although I understand the concern of increased panhandling from a public safety perspective‚ I do not‚ however‚ understand‚ nor appreciate the remarks you gave in regards to those who are actually on the street‚ panhandling. Your statement‚ “They get in the road every time — it’s dangerous
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Management Challenges for the 21st Century Peter Drucker What Are Three 21st Century Challenges in Strategic Management? Answer Many challenges face a manager in the 21st century. A looming challenge in strategic management right now is globalization. Another is a volatile world economy. A third challenge in 21st century strategic management is the ever changing environment of government regulations‚ both domestically and internationally. Globalization Globalization is the international
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