strategy‚ have led BP to develop a negative reputation amongst consumers and government officials. The company needs to develop a way to get consumers to put the past behavior of BP behind them and to make consumers believe that the new core values BP has‚ along with its efforts towards rectifying the situation‚ are truthful and valuable. Situational Analysis Internal Environment: Marketing Objectives‚ Strategy‚ and Performance Without actually defining a mission statement‚ BP has published a
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Oil Spills and Its Effects on Marine Life Many people do not realize the impact of the oil spills that occur in the ocean. It is like putting water into a heated oil frying substance. It is quite catastrophic. With all the oil spills that have already occurred it is important to help clean ‚and prevent oil spills from reoccuring. There is indeed a lot of reasons as to why we should clean and help prevent oil spills from happening but here are the three main reasons. First reason being oil spills
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The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum Sidharth Muralidharan ∗ ‚ Kristie Dillistone‚ Jae-Hwa Shin The University of Southern Mississippi‚ United States a r t i c l e i n f o a b s t r a c t The explosion of Transocean’s Deepwater Horizon‚ an oil-rig licensed to BP‚ set in motion a chain of unfortunate events that led to BP’s ruptured oil well disgorging millions of gallons of oil into the Gulf of
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BUSINESS ETHICS LEARNING PORTFOLIO 2011 This learning portfolio is a summary of my learning journey of Business ethics in last four months. It is a formal academic document prepared with diverse events that I have learned from all the resources in and around me. By writing and presenting this portfolio‚ I have achieved the unit outcomes of Business Ethics 657. Deepak Kuriacose Student ID: 14211825 Unit Coordinator: Dr .David Pick 23/05/2011 BUSINESS ETHICS: Portfolio Navigation
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BP’s general strategy Oil companies were the worst performing brands in the world market. There was no brand in the oil industry that had created positive perception in the public. During the late 1990’s BP has decided to change this perception for their brand. The main idea was to create a symbolic capital for BP. The definition of symbolic capital is given by (Bourdieu‚ 1974/1977 sited in Holt & McNulty‚2008‚p.76) as “ the resources by which authority and credibility are established amongst
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BP plc (British Petroleum) February 2‚ 2014 University of Mount Olive Table of Contents Title Page ……………………………………………………………………………………….. 1 Table of Contents ………………………………………………………………………………... 2 Introduction …………………………………………………………………………………….... 3 External Environment …………………………………………………………………………... 3 Economic Trends………………………………………………………………………… 4 Political/Legal …………………………………………………………………………… 5 Demographics …………………………………………………………………………… 6 Technological Trends ……………………………………………………………………
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What is ethics? Ethics is concerned with what is right or wrong‚ good or bad‚ fair or unfair‚ responsible or irresponsible‚ obligatory or permissible‚ praiseworthy or blameworthy. It is associated with guilt‚ shame‚ indignation‚ resentment‚ empathy‚ compassion‚ and care. It is interested in character as well as conduct. It addresses matters of public policy as well as more personal matters. (http://www.onlineethics.org/Education) In business ethics is applied and practiced in all levels however
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Corporate Social Responsibilities and Law Contents BP Company Info 3 Deepwater Horizon Oil Spill Event 4 Summary of the Deepwater Horizon Event 5 Stock price before and after Deepwater Horizon 7 Impact on Stakeholders 8 BP’s Oil Spills and Corporate Social Responsibility 9 Inadequate disclosure on the oil spill event 11 Recommendations for BP to get reputation back 13 Conclusion 14 BP Company Info BP is a global oil and gas company headquartered in London‚ United Kingdom
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Assignment 3 1a) Business Ethics is a professional ethics that examining ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. The 17 key areas of concerns relating to business code in a global organization are as following: 1) International business 2) Health and safety 3) Protection and proper use of company asset 4) General Ethical Standards 5)
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TNK-BP is a joint venture company owned by British Petroleum‚ more commonly known as BP‚ and the Alfa‚ Access/Renova group‚ more commonly known as AAR. Both BP and AAR each own 50% of TNK-BP. TNK-BP was created in 2003 after a merger between BP and TNK that settled the dispute between the two companies over Sidanco and its subsidiary Chernogorneft’s ownership that had been on- going for years. The partnership combined BP’s knowledge‚ equipment‚ and experience; and Russia’s new supply
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