P1- Describe types of market research Market research is the gathering of information to provide important material to identify and analyse the market need‚ market size and competition. The first type of market research is primary research: these are findings that are new and are relevant to a specific question that the researcher is trying to find out‚ methods include: Observation- is useful when a topic needs to be explored; there is no communication between the researcher and the people being
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The world’s second-biggest consumer-goods firm is finally beginning to make the most of the advantage it was handed in emerging economies WHEN a consumer-goods company casts around for the best growth prospects‚ rarely does anything look more promising than emerging economies. These markets are growing so rapidly that within just two years they will account for half of all the world’s consumer spending‚ estimates Harish Manwani‚ head of the Asian and African businesses of Unilever‚ a giant of the
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the economic reform China has transformed itself from a centrally planned economy to an emerging market economy and at the same time its economy has achieved nearly a 9.5 percent average growth rate. The pace of China’s growth is not unique — Korea‚ Singapore and other economies in East Asia grew as fast in the 1970s and 1980s. What is unprecedented historically is its scale. The size of China’s population‚ market and geography‚ and the dynamism that flowed from economic reform and transformation are
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to improve business is needed from advertising‚ promotions to other services. As of today‚ one of the services provided by a few bubble tea companies will be deliveries. And according to our background research‚ many of these delivery services are made with requirements of minimum purchase or within their range of service. Therefore‚ our client is now considering the possibility of enhancing the service in targeting households. This will be classified under existing products; new markets under the
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report is to analyze business ethics in the context of the Enron scandal. Enron scandal became a classical example of how a major disregard for ethics and law occurred. It becomes obvious that the institution of business education has not paid a sufficient amount of attention in ethical guidance in executive management‚ before Enron’s bankruptcy. Multiple business principles are involved in the rise of fall of Enron. In order to succeed in today’s evolving global market‚ organizations must
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3)………………………………….. 6 MARKETING AND COMPETITIVE POSITION…………………………………………… 7 EVALUATION OF ALTERNATIVES……………………………………………………….. 7 A1: STATUS QUO (SINGLE GLOBAL STRATEGY)………………………………………. 7 A2: EXIT DEVELOPED MARKET…………………………………………….. 7 A3: DIFFERENT BUSINESS STRATEGY IN DEVELOPED AND DEVELOPING MARKETS…………… 8 RECOMMENDATION AND IMLEMENTATION…………………………………………….. 8 APPENDICES…………………………………………………………………………10 APPENDIX 1: PORTERS FIVE FORCES………………………………………………… 10 APPENDIX 2: SUPPLY CHAIN ANALYSIS………………………………………………
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in/contents.php?id=43 E-BUSINESS AND E-COMMERCE - ITS EMERGING TRENDS BHASKAR P.K.1‚ SINHA N.K.2‚ CHOUDHARY B.K.2* AND MISHRA S.K.2 1Department 2Department of MBA‚ Cambridge Institute of Technology‚ Tatisilwai‚ Ranchi- 835103‚ Jharkhand‚ India. of Applied Physics‚ Cambridge Institute of Technology‚ Tatisilwai‚ Ranchi- 835103‚ Jharkhand‚ India. *Corresponding Author: Email- binodvlsi@gmail.com Received: October 25‚ 2012; Accepted: November 06‚ 2012 Abstract- E-Business has gone through a number
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Market Failure Market failure can be defined as give full play to the market mechanism but still cannot achieve social welfare maximization. Market failure was caused by the free market fails to allocated resources in an optimum and efficient manner. Type of market failure can be divided into three types; there are externalities‚ public goods and non-competitive behavior. Externalities is part of the interests of people’s economic behavior cannot be classified for their own enjoyment of‚ or part
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selfishness leads markets to produce whatever people want. In order for a producer to make money he or she must sell what the public wants to buy. Externalities undermine the social benefits of individual’s selfishness. Smith pointed out that if consumers do not have to pay producers for benefits‚ they will not pay. If producers do not receive pay‚ they will not produce. This leads to valuable products not being produced (Caplan). This is what economists say is a market failure. Public goods arise
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Virgin mobile Failure in Indian Market Introduction Virgin‚ a leading branded venture capital organization‚ is one of the world’s most recognized and respected brands. Conceived in 1970 by Sir Richard Branson‚ the virgin group has gone on to grow very successful businesses in sectors ranging from mobile telephony‚ to transportation ‚travel‚financial services‚leisure‚music‚holidays‚publishing and retailing. Virgin has created more than 200 branded companies worldwide employing approximately 50000
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