Business Horizons (2010) 53‚ 59—68 www.elsevier.com/locate/bushor Users of the world‚ unite! The challenges and opportunities of Social Media Andreas M. Kaplan *‚ Michael Haenlein ´ ESCP Europe‚ 79 Avenue de la Republique‚ F-75011 Paris‚ France KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers‚ as well as consultants‚ try to identify
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RUNNING head: Apple Corporation: Ethical and Social Responsibility Apple Corporation: Ethical and Social Responsibility Romeo Gamble Strayer University Apple Inc. is an American corporation that is located headquartered in in Cupertino‚ California that designs‚ develops‚ and sells electronics like computer software‚ online services‚ and personal computers. It’s very well known for hardware products like the Mac computers‚ iPods‚ iPhone and the
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persistent‚ hard-working and altruistic. Hershey exhibited his persistence in the business world because even though his first two businesses failed‚ he persevered and formed a lucrative caramel business. Along with being persistent‚ Hershey was a hard-working businessman. He believed that success was the quality of the product‚ not its monetary value. Hershey strived to make his products the nonpareils of the chocolate business. Hershey once said‚ "’I started with ambition and intention of making the best
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which they are rolling out to select cities. They have begun offering Google fiber here in Provo and have created hundreds of jobs locally. It has always been my dream to‚ some day‚ be fortunate enough to work for Google. I am very intrigued by the working atmosphere and the focus they company places on innovation and technology. Corporate Social Responsibility (CSR) Google does a fantastic job of adhering to their CSR and constantly adding value to the triple bottom line: people‚ planet‚ and profit
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for loan facility of one hundred million Tanzania shillings (TSHS. 100‚ 000‚ 000) of which tenor is projected to be two years following approval. I am dealing with hotel services or operations under the business name of SARAFINA HOTEL since January 2008 but officially registered under business name cap 212 on March‚ 2008. Due to increase in number of tourists‚ I have decided to expand the hotel for satisfying the larger number of customers. Hence I have to raise the extra working capital in order
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Manyano | Daimler | Magally | Toyota | Anvesh | Tata Motors | Executive Summary Automotive Industry is one of the biggest economic sectors in the world and the impact they have to the communities in their best practices has a huge advantage promoting corporate social responsibility. We looked and discussed various issues of CSR in the report not limited but including: Investing in the Future‚ Technology Drives Change Electric cars‚ Materials and Workforce Implications. Global Automotive Industry
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Letter of Transmittal August 25‚ 2014 ......................... Dhaka City College Dear Mam‚ At the beginning we would like to thank you for giving us an opportunity to do the project work and providing us all support and guidance which made me complete the project on time. We are extremely grateful to you for providing such a nice support and guidance though you have busy schedule managing the university affairs. We also thank you for your effective lectures at the class‚ which make all
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The current state of Company Q’s attitude toward social responsibility is by far obsolete. The sheer fact that the company would rather throw away good product then help the community not only gives the community a clear view that they do not matter but it also shows that the company is more about their bottom line then fostering a community. Also the fact that Company Q has closed stores due to loss of revenue shows that they did not house products that section of the community caters to. A higher
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Social Media Responsibilities Jana Keeley Hum/186 June 05‚ 2012 Tanny Rodriguez Responsibilities of news media include providing the society a truthful‚ objectives and balanced news and information while respecting the secrecy of issues related to national security. Known tasks of journalists in the entertainment media are In the social responsibility theory of the press‚ the media is driven to benefit the public. It expects journalists to answer society’s need for truth‚ requires an open
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Citigroup Mini Corporate Social Responsibility Evaluation Corporate social responsibility has become a hot term in the past few years as corporations have become larger and even more powerful. Watch-dog organizations have been formed to monitor the actions of corporations and report “rogue” companies who do not mean their standards for being socially responsible. Recently‚ many companies have started to issue corporate social responsibility reports along with their annual reports. Citigroup
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