Have you ever thought “My advertising campaign is boring?” That is because you are not being creative and you are not having fun doing it. When you create a fun and exciting advertising campaign‚ it doesn’t have to take forever and it doesn’t have to be difficult. Business owners must create an advertising campaign or they won’t attract new business. Advertising campaign’s don’t have to be boring and the same ole same ole. Spruce your campaign up and make people want to go to your website for
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Implications of Affirmative Action on Business ` Affirmative actionprograms‚ as we know them‚ are less than 50 years old‚ and are usually viewedas a series ofpositive steps taken to ensure the representation of minority groups in fields that have traditionallyexcluded them. It protects both racial and ethnic minorities‚ as well as women‚ in the areas of education‚ business‚ and government. Affirmative action‚ whichhas its roots in the Constitutional ideal of equal opportunity‚ is the government’s
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PR Casebook 2 The debate on owning a handgun has been an issue discussed among American’s for many years and still continues today. Groups such the NRA (National Rifle Association) have started in defense of the 2nd Amendment‚ and others such as the Brady Campaign to Stop Gun Violence funded by Jim Brady‚ who suffered a traumatic brain injury after during an assassination attempt on President Ronal Reagan. Think Public Relations says that the NRA doesn’t support criminal background checks‚ that
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Women & PR – The Inseparable Pair! The PR industry‚ like the HR sector‚ has become a highly feminized industry. In an industry once dominated by men‚ women are now outnumbering their male colleagues‚ both in India and abroad. These gangs of women are making their dominant presence felt by all those present. According to a research made by the Public Relations Society of America‚ nearly 85 percent of P.R. professionals in the U.S. are women. The study found that the Public Relations industry
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This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency started the campaign by a
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background in lay-outing. I’ve had my internship at Abrea Consulting Group‚ a business and tax firm‚ under the Corporate Communications Department; there I have been exposed to the world of business as well as the field of corporate communications where I was tasked with their Print Ads.‚ Newsletter‚ Website design‚ Company Video and handling of Social Media accounts. I was also briefed on how PR works in the business industry. As an intern with such tasks‚ they say that I work well under pressure
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1 Playing the Game Game theory implications in business Abhik Ghosh 19th July’09 ©ABHIK GHOSH In an economically contracting market-place‚ interactions between various parties to a transaction are increasing every single day. With numerous covenants guarding every deal‚ there is more to the market equation than simply the buyer-seller dynamic. Undoubtedly‚ in a perfect world‚ when the curtains are pulled down‚ and the facade is eroded‚ the buyer-seller dynamic is still supremely prevalent
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BTEC Level 3 National in Business Unit 9: Creative Product Promotion Unit code: Y/502/5425 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Start Date: 11th January 2012 Interim Date: 7th February 2012 Finish Date: 5th April 2012 Teacher: Mrs C Hamps Student Name: Grading Criteria To achieve a pass grade the evidence must show that the learner is able to: To achieve a merit
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| Executive Summary As a boutique Public Relations Agency‚ JYL Agency has vast experiences in liaising with the media regionally. It has established good rapport with food column writers and bloggers in the Singapore food scene. JYL Agency is keen to assist KG to establish as a successful MFT brand that specialise in gourmet food in Singapore. It is also confident that it could help KG to garner more publicity mileage and editorial coverage for its events and activities with a Media Strategy
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Batch 2015 Course Name: Public Relations II and Corporate Communication I Assignment # A 310 (CM) Before we plan the press conference announcing the launch of Air Asia operation in India‚ we have to make a PR plan for the Launch of Air Asia India. Overview | Announcement of Launch of Air Asia Operations in India. The challenge faced is of introducing a new brand in a market where the consumers are already loyal to the existing competitors. E.g. Jet Airways‚ Indigo (which is also
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