1. Pepsi relied on the celebrities on its marketing campaigns throughout its history and the message given by Pepsi was most concentrated on being young “ 1961-1964: Now It’s Pepsi for those Who Think Young”‚ 1992-1993 “Be Young‚ Have Fun Drink Pepsi” to being socially responsible. Pepsi used to have a brand image of being “cool” however Pepsi tried to change this image to being socially responsible and started the campaign Pepsi Refresh which aims to grant aid to the projects which promises to make
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successful campaign‚ as they allow each political party to voice their opinions‚ publish statements and therefore to convince people of their motives. Generally‚ both organisations used similar stylistic devices to attract the attention of the general public. The Leave campaign‚ as well as the Remain campaign‚ have used the popular literary device of “repetition” over and over again. To demonstrate‚ an analysis collected the three most frequently used words for each organisation: the Remain campaign mainly
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Northern Territory Government– Safe Sex‚ No Regrets Media Campaign Australia has been experiencing increased rates of sexually transmissible infections (STIs) over the past ten years as a direct result of unsafe sex practises (ABS- Australian Social Trends‚ Jun 2012). These infections are some of the most common illnesses worldwide affecting the health and wellbeing of people infected‚ particularily women in regards to their fertility (Gerbase‚ Rowley‚ heymann et‚ al 1998). Northern Territory
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INTRODUCTION Downsizing Downsizing is described as a strategy that targets to increase business results by dropping the resources of a business‚ adjusting the organizational structure to the new strategy and environment. This tendency is observed in industrial and service zones (Littler‚ 1998; Gandolfi‚ 2007) and is present generally in the U.S.‚ Europe‚ Asia (Morris‚ Cascio & Young‚ 1999; Dahl and Neshheim‚ 1998; Suarez‚ 2000). At this project I will explain the psychological and economical
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“why organic?” Our campaign‚ “why organic?”‚ includes a series of print ads that increase awareness to consumers about chemically injected foods. Our campaign is differentiated from other campaigns by the multiple perspectives our ads take while sharing a common theme in design and overall point. Humorous‚ fearful‚ and informative pictures and facts are used to show consumers the connection between non-organic foods and disease‚ cancer‚ and other disorders in consumers. Although organic foods
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Gender and Development: Issues and Implications N. Santosh Ranganath Faculty Member Department of Commerce & Management Studies‚ Dr. B.R.Ambedkar University‚ Srikakulam. The ‘women and development’ approach is introduced and focused on the relationship between capitalism and patriarchy which considered to be the women will be subordinated to men as long as capitalism is the dominant economic system. Critics of this perspective say it fails to address differences in the inequalities
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THINK! is an ad campaign targeting drink driving in the United Kingdom with hopes of decreasing the number of people driving under the influence of alcohol. Run by the Department of Transport‚ it has been a campaign which has been running since the early 21st century. The campaign focuses on informing the citizens of the U.K. of the strict penalties which result from drink driving‚ done by video adverts and a variety of posters. Statistically this campaign has been confirmed effective‚ reducing the
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Amongst the many new marketing communications campaign introduced in 2009‚ one particularly obtained the audience’s attention worldwide and became an instant success. In July 2009‚ Evian launched the “Live Young” campaign. TV commercials and magazine ads appeared‚ and viral videos were posted on the famous video hosting website YouTube‚ In just a few weeks‚ the “roller babies”‚ who appear roller-skating and figure skating to the sound of upbeat music‚ caught the attention of the public. The name
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Diabetes Health Campaign part- II Miriam Timera HCS/535 October 30‚ 2014 Professor: Janella Dodson Diabetes Health Campaign II In the health campaign Part 1 paper‚ the issues of diabetes and some of the initiatives implemented nationally and locally was examined in the state of Georgia. Due to the in depth concern of the growing effects on diabetes‚ the initiatives of this paper focused on the impact of diabetes on all levels of government and communities. Furthermore‚ the paper also pointed
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ABSTRACT This paper examines the Tax Implications of E-Commerce. The issue of e-commerce and its tax implications continues to receive a high level of attention because of the fast growth of e-commerce activities. In the emerging global economy‚ e-commerce has increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations
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