Strengths Tung Lok being the leading innovative restaurant‚ innovation is their key to success. In order to cater to different market segment‚ each of their outlets is distinctive in its own way at the same time maintaining its name for quality. To ensure quality of food produce‚ all their chiefs are personally selected by their managing director. They have a very experience management team in which every senior management has an average of a decade of experience in F&B industry. They have leaded
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The Goal: Our goal is to make women love fruit relaxing tea that will take you overseas and around the world and to the other world –Me Time-. Our goal is all about keeping success and to let women enhance their personal down-time." We want to inspire women to create mood elevating rituals which enhance their daily routine‚” states Naveed Asghar‚ Marketing Director of F&B‚ Unilever Gulf. Who doesn ’t know Lipton Tea! All these advertisements are just like a remembering bulb to show that we
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Strength Strong brand image Consumers has connected the name of Häagen Dazs with the high quality of life. It’s unique and distinctive brand has lead customers to regard Häagen Dazs product as the words finest quality premium icecream made of the highest quality ingredients. Most Chinese would have heard of Häagen Dazs as seen in the surveyed carried out. High product quality Häagen Dazs employs stringent measure to storing of products so as to maintain the freshness and quality of the products
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ADVANCE DATABASE APPLICATION INTRODUCTION A database is a collection of information that is organized so that it can easily be accessed‚ managed‚ and updated. In one view‚ databases can be classified according to types of content: bibliographic‚ full-text‚ numeric‚ and images. In computing‚ databases are sometimes classified according to their organizational approach. The most prevalent approach is the relational database‚ a tabular database in which data is defined so that it can be reorganized
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SWOT Analysis Revision Guide The SWOT analysis has been widely accepted in marketing and business literature as a valuable means of assessing the fit between what a firm can and cannot do (strengths and weaknesses) and the environmental conditions that influence firm choices and behaviour (opportunities and threats) (Ferrell and Hartline‚ 2011:120). Strategic focus and the development of effective‚ productive priorities is a frequently overlooked and undervalued condition of the modern business
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ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities
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SWOT analysis In an earlier part of this section we outlined what was meant by a strategy. We now consider how a strategy may be formed. To determine what their strategy should be managers must consider the internal strengths and weaknesses of their organisation and compare these with the external opportunities and threats. This process is known as SWOT analysis. Strengths are internal factors that a firm may build on to develop a strategy. For example‚ they may include: • Marketing strengths
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MT 1: Role of Marketing in Business Strategy Please discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates marketing strategy into its overall business strategy‚ mission and vision. Or‚ give an example of a company whose marketing strategy doesn’t fit well with its business strategy‚ mission and vision‚ and explain why this is so. MT 2: Sources of Innovation One of the most popular
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SWOT Analysis SWOT analysis is a very useful technique for looking at the overall future of a leisure and tourism organisation. STRENGHTS: What is the business good at? What is the business’ advantages in terms of its products‚ services and facilities? What things do the customers and staff see as good? WEAKNESSES: What is the business not good at? Where does the business fall down in terms of its products‚ services and facilities? What holds the business back? OPPORTUNITIES: THREATS:
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SWOT & PESTLE Analysis SWOT and Pestle analysis is a strategic analysis tool that feeds important information into the business strategy formulation process. SWOT stands for Strengths‚ Weaknesses‚ Opportunities and Threats. SWOT is used to determine the current position of an organization. The first two components pertain to internal factors and the latter two concern external issues. Pestle (or PEST) is an acronym for Political‚ Economic‚ Social‚ Technical‚ Legal and Environmental analysis. Pestle
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