UNIT 4P4 NIKE‚ Inc. is the world’s leading innovator in athletic footwear‚ apparel‚ equipment and accessories. The swoosh is the sign of the athletic shoe and clothing manufacturer Nike. It is one of the most recognized brand logos in the world. From humble beginnings to a promising future‚ Nike Inc. has expanded its horizons to every corner of the world. From athletic shoes to sports equipment and from apparel to accessories‚ Nike has revolutionized the sportswear industry. Endorsed by
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Title and Level BTEC National Diploma in Business Level 3 Programme Number JW478 Unit Number and Title Unit 3 Introduction to Marketing Unit Code Y/502/5411 Coursework Title Assignment 1 Marketing Techniques Coursework Number 1 Information about each Coursework Task: Task No Assessment and Grading Criteria Assessment Methods / Evidence Hand out Date Hand in Date 1-3 Task 1 addresses P2 Task 2 Addresses P1 Task 3 Addresses
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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Project Management Investigation of the Planning of a Low-rise Domestic or Commercial Building and Production of Planning Documentation Portfolio Task 1 (For P1): Pre-Construction Phase Client brief: The client brief is where the client and the architect sit down with each other and discuss what the client wants built. The architect usually asks a range of questions to be able to do a suitable design as accurate as possible to the client’s needs. The budget for the project is also confirmed
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Unit 3 – M1 Compare Marketing Techniques Used In Marketing Products in Two Organisations In this assignment I am going to compare the similarities and differences that marketing techniques described in P1 are used for the product or service chosen in Tesco and Oxfam. Firstly I will start by discussing the differences between Tesco & Oxfam. Tesco is a supermarket‚ so their marketing techniques will be completely different to Oxfam as they will have to take an approach that requires customers
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Unit 3 assignment 3 Nathan Campbell Accuracy The college managers will want to get data that is accurate. The information’s accuracy can checked by things such as calculators or by other means. Another way of making sure the data is accurate is to do things like Double checking the data or getting someone else to also look at the data. One benefit of a information system is that they are easy and quick
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Jemma Walker Unit 3; P1 P1 - Explain potential hazards and the harm that may arise from each in a health or social care setting Relating to the physical environment The physical environment is everything that is around you‚ this includes; 1. The building 2. The air 3. The temperature 4. Objects 5. People 6. Pets The physical environment has a huge impact on the staffs and individuals well-being. The spread of Airborne infections are increased when the ventilation
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Unit 3 – 4.1 It is important that you are aware of the signs‚ symptoms and indicators of child abuse; because when you see child is not happy or there is a change in personality then this could raise concerns that a child is being neglected or abused. There are different types of signs and symptoms ‚ changes in behaviour and indicators that this abuse is occurring‚ these are: Physical abuse‚ bruises to the eyes‚ mouth‚ or ears‚ fingertip bruising (grasp mark)‚ bruises of different ages in the same
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