21. What are the four brand sponsorship options?_________ 22. What is a brand extension?_________ 23. What is multibranding?___________ 24. What is a brand?__________ 25. What are 3 types of brands? (5 things)_______ 26. Describe some brand management challenges.(4 things)_________ 27. What are 4 steps to creating a strong brand?_________ 28. What are depth and breadth of brand awareness?___________ 29. Breadth- range of purchase and usage situations where brand comes to mind_______ 30. The
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School of Economics and Management /HES Import Procurement / Import Management from Asia (IMP) Year 3 Code : IMPVS3IM01 (EM-IM-I 3010IMP_T1 15675 VIM) IMPVS3TA01 (EM-TMA-I 3010IMP_T1 16644 TMA) IMPVS3TA02 (EM-TMA-I 3012IMP_TS 16389 TMA) Exam Period : H1 / Test Nr. 1 Programme : TMA/IM Date : 22-01-2013 Time : 14.30 – 16.30 p.m. Lecturers : R. Hoekstra / E.P.A. van den Thillart No book and/or notes allowed! Number of points per right answer m.p. questions:
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social networking sites. (a) Outline ONE ethical issue that may arise from the restaurant chain’s marketing campaign. The restaurant chain is acting unethically because they are using a misleading advertising campaign for unhealthy food. This is happening through social media that targets teenagers. (b) Explain how the restaurant chain’s marketing is interdependent with ONE other key business function. Rely on finance‚ and the money that they gather from the financial department‚ they use
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page 3 Identify the sources of finance available for business page 3 Assess the implications of the different sources of finance page 3 Evaluate appropriate source of finance for a business project page 4 Analyze the cost of different sources of finance page 5 Assignment
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Nespresso business to business backgrounder © Nestlé Nespresso S.A.‚ Corporate Communications‚ March 2011 Solutions designed to meet the needs of professionals at a gLance Since 1996‚ Nespresso has provided Business to Business solutions‚ designed to meet the needs of some of the most discerning hosts in the world’s foremost hotels and restaurants as well as those of our business customers. Today‚ the Business to Business team at Nespresso provides a range of products and services to professional
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ability to bring about the skills to approach real life scenarios. three cases studies and a final research paper At the end of the class :Three key trends that are happening in the environment - as a Marketing Manager how business can harness their potential Marketing strategy project - present the strategy via video to the professor Scope: Market segments - groups of people with certain characteristics Target market - specific target Goals and objectives Resource
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has advantages and disadvantages for all businesses whether they are new or existing. The effect that these challenges has on a company doesn’t solely depend on whether they are new or existing but also what industry they are in‚ the product they marketing‚ the existing market etc. The effect will vary for different industries and businesses. I feel that for established businesses‚ the best opportunity is advances in technology. Established businesses should have the resources to keep up-to-date
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Home Improvement strives to provide marvellous shopping experience that consumer have never experienced before via marketing strategies. This essay will outline the marketing environment analysis of Masters Home Improvement in terms of macro and micro factors. Then‚ it will discuss the marketing approach. In the end‚ some recommends will be given to Masters Home Improvement. 1. Marketing Environment Analysis—Micro Trends 1.1 Customers According to Kotler and Armstrong (2012‚ p. 93)‚ Customers are
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Question One Discuss any four social responsibility issues this company is faced with. The essence of social responsibility is summed up in this quotation from the Watkinson Report (1973): “A company should behave like a good citizen in business. The law does not (and cannot) contain or prescribe the whole duty of a citizen. A good citizentakes account of the interests of others besidehimself and tries to exercise aninformal and imaginative ethical judgment in deciding what he should or
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Overview • Marketing Plan Synopsis • SWOT Analysis – Opportunities • Product Position • Marketing & Financial Objectives • Marketing Mix: Key Strategies Marketing Plan Synopsis Executive Summary OneTouch Corporation is a company created to offer a variety of products that will allow touch screen users to operate devices with ease‚ efficiency‚ and comfort. OneTouch Sensory Gloves Product Line: • Provides consumers with the ability to utilize touch screen devices without exposing bare
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