PROJECT REPORT NEHA NATH [29] PRASHANT BHARGAVA [33] PREETHI JOSE [34] ROHINI K [41] TABLE OF CONTENTS ABSTRACT 3 INDUSTRY BACKGROUND 3 THE SEED OF SUCCESS 4 THE MUNJALS AND THE HERO GROUP 4 CREATION OF HERO HONDA MOTORS LTD. 6 GROWTH OF HHML 7 A SUCCESSFUL KICK-START 7 MARKET LEADERSHIP 7 CUSTOMER RELATIONSHIP MANAGEMENT 8 SUPPLIER RELATIONSHIP MANAGEMENT 9 DEALER RELATIONSHIP MANAGEMENT 9 LABOUR RELATIONSHIP MANAGEMENT 9 EMPLOYEE RELATIONSHIP MANAGEMENT
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resulted in technological/qualitative development of the latter and further cemented/enhanced the bonds of Sub-contracting partnership. The combination of Govt. PSUs/private sector large industries and Ancillary Industries combinations worked as a model of partnership and Sub-contracting with assured orders to Ancillary Industries by providing the assistance of technology assistance‚
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Kawasaki :- Japanese. Hero :- Indian. Kawasaki being a Japanese company has made its market firm in India too. Kawasaki automobiles are known for their performance‚ quality and looks. Kawasaki launched a 250cc bike in India namely KAWASAKI NINJA 250R. This bike has all the features as the Kawasaki is always known for (Performance‚ Quality and Looks) However to buy this machine people had to pinch their pockets. Ninja 250R was made for India but the prices were touching the sky. In comparison
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The Importance of Automobile Safety Many people‚ including college students‚ overlook one of the most important things when buying a new car–safety. It is a known truth that a new car is probably filled with the most up-to-date safety features in the automotive market today. However‚ knowing that the car is “safe” does not mean how safe the car really is because of the safety features it has or the lack of them. Therefore‚ this paper will illustrate the need to examine and research the safety features
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MARKETING COMMUNICATION IMC AUDIT REPORT FOR HONDA AIRBLADE EXECUTIVE SUMMARY Honda is considered one of the most successful brands among motorbike manufacturers in Vietnam‚ since its first establishment in 1998. This brand has sold over 2.03 million motorbikes domestically and extended their market into our neighbors‚ such as Cambodia and Laos. Under the great potential demand for scooter in Vietnam‚ Honda successfully launched the first sporty scooter series named Air Blade to Vietnamese
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core competencies in engine design and its engineers’ pursuit of technological mastery are not in accordance with market demand. honda’s positioning is not moving beyond the conservative Civic and Accord models‚ despite attempts to come up with other innovative cars. How the global automobile industry configures its activities across borders is largely dependent on how it deals with the opposite demands of global integration of activities and handles demand for local responsiveness. Prof. Whittington’s
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10 3. RECOMMENDATION TO ACHIEVE OPERATION OBJECTIVES 11 4. CONCLUSION 11 5. REFERENCES 13 1. INTRODUCTION 1.1. Introduction of the organization Honda Vietnam was established in 1996 and started operation after one year. Currently‚ the company has two motorcycle manufacturing factories and one car manufacturing factory. Within this report’s scope‚ Honda Vietnam‚ the motorcycle manufacturer‚ is discussed in details. The first factory was opened in 1998 and the second in 2008 in Vinh Phuc province
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Case Summary Bandag Automotive Case Summary Bandag Automotive was established in 19 years ago. Before 2005 it was managed by Jim’s father and after that he (Jim Bandag) took over the business. Number of employees 300 Bandag Automotive distributes replacement mufflers‚ bulbs‚ engine parts‚ engine parts etc) Division Supplies service stations and repair shops‚ Bandag Automotive auto supply stores HR
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EXECUTIVE SUMMARY The establishment of Honda Vietnam‚ which is a joint venture between Honda Group and a state-run company‚ has been considered a political move in the context that the Government wants to protect motorcycle market in Vietnam while still encouraging foreign investments in this sector. With a long – established reputation for quality‚ Honda quickly becomes the largest and most profitable producer in the world and Honda Vietnam is extension of Honda’s operation in this market
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Honda and Hybrid Electric Vehicles Honda was founded in Hamamatsu‚ Japan‚ by Soichiro Honda in 1946 as the Honda Technical Research Institute. The company began as a developer of engines for bicycles‚ but by 1949 it had produced its first motorcycle‚ called the Dream. In 1959‚ Honda entered the U.S. automobile and motorcycle market by opening the American Honda Motor Company. A few years later‚ in 1963‚ Honda released its first sports car‚ the S500‚ in Japan. Honda Motor Co. Inc. grew rapidly
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