FruitDry* Marketing Plan Group U1 Anurag Jindal Harsh Shukla Likhit Nagpal Nishith Maheshwari Sriparna Neogi 07/01/2012 *A hypothetical company which exports cashew Marketing Plan- FruitDry Cashew Industry 2 MKT2 Group U1 Executive Summary FruitDry is a hypothetical company which exports cashew and is located in Udupi district of Karnataka. The company purchases cashew kernels from the processing units in the same district and exports it to various countries. The best quality cashew which is exported
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COMPANIES Starting a business in India requires one to choose a type of business entity. In India one can choose from five different types of legal entities to conduct business. These include Sole Proprietorship‚ Partnership Firm‚ Limited Liability Partnership‚ Private Limited Company and Public Limited Company. The choice of the business entity is dependent on various factors such as taxation‚ owner liability‚ compliance burden‚ investment and funding and exit strategy. Lets look at each of
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differences between the Google and Yahoo business models? Similarities between the business models of Google and Yahoo are that they are both Internet and computer software companies‚ they both have maps capabilities‚ searching abilities‚ instant messaging‚ finance portals‚ they are both free‚ they provide email services for consumers‚ they both are creative companies‚ and they give their consumers the ability to create
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Trade Barriers Trade barriers are created to encourage domestic players by making it more difficult for foreign firms to compete. Traditionally‚ India has had several types of trade hurdles for foreign exporters‚ such as‚ Import Quotas‚ Subsidies‚ Trade Samples and Tariff/Duty. The most critical barrier to trade is tariffs or the tax imposed on imports. High tariffs in several sectors continue to bar foreign businesses from increased market access. Red-tapism and Corruption Traditionally
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purpose of this report is to become more familiar with the culture and business etiquette in the country of India. The findings of this report will aid the company’s employees that will be traveling to India later this year to negotiate business contracts. The focus of this study is on the culture and business etiquette in the country of India. Information will be gathered from articles and journals from experienced researchers. India is believed have the second largest population in the world. Knowing
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Motivation The telecommunications industry is one of the fastest growing industries in India. It more than characterized the boom in the Indian economy. The teledensity in India grew at a rate from just about three for every 100 people in 2000 to reach 10.66 per 100 as of October 2005. This phenomenal growth in the telecommunication scenario can be attributed to the exponential growth of the wireless phones in the country. The Government has targeted to have subscriber base of 250 million phones
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The Sugar Revolution Revolution means a complete change in a system. There was an economic revolution that occurred in the 17th Century. Some refer to it as the Sugar Revolution. During this period‚ several basic changes took place. (1) Sugar replaced tobacco as the chief export crop in the Caribbean. (2) The population changed from one that was mainly white to one that was mainly black because of the introduction of African slaves. (3) The size of land holdings changed. This change was pioneered
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Q 1.: What is unique about Zara’s business model? Zara has proved to be a maverick of its time it came at a time that the apparel industry was fragmented there was no integration‚ the costs incurred were enormous it was highly labor-intensive leading to outsourcing to save on costs and the business model prevalent was not proving to be highly successful as compared to the models of other industries. In came Zara and showed that strategic imperatives depended on how a retailer sought to create and
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Focus Theme Business Models for Electronic Markets by Paul Timmers‚ European Commission‚ Directorate-General III‚ April 1998* Abstract Electronic commerce over the Internet may be either complementary to traditional business or represent a whole new line of business. In either case‚ in view of the new features of the Internet‚ critical questions to be answered include: ♦ what are the emerging business models; and related to this‚ ♦ which strategic marketing approaches are applied‚ or emerging
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2 What drove the sugar trade? “Give me some sugar!” When most people hear that phrase‚ it usually means someone wants a kiss. But in the late 1600s and early 1700s‚ people want to plant sugar. True‚ it started some 9000 years ago in New Guinea‚ but it took a while before the rest of the world caught on. During this time‚ there was a movement called the sugar trade. Although there were many forces driving the sugar trade‚ what mainly drove it were the ideal land masses for sugar production‚ the amount
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