Marketing Plan 8/23/04 EXECUTIVE SUMMARY It starts off with a competition analysis. This gives a good background on the competition of the industry. It goes into detail about key points in the competition at a national level and also at a local level dealing with our own personal competition. The plan conducts a SWOT analysis in detail about how our business matches up with its competition. The SWOT analysis takes me into our business relationships. It goes through the importance of alliances
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As an aspiring Funeral Director‚ I chose to observe a Mass of Christian Burial Service. I have wanted to be a funeral director since I was in the first grade. While in middle school‚ I started working at a local funeral home‚ observing funerals and playing the organ. Doing this was a dream come true. I observed this service at Holy Name Catholic Church in Washington‚ D.C. where the father is Michael Briese. This service was for Mr. Richard N. Gray. Out of respect for the family‚ before attending
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OPERATION PLAN This section explains the daily operation of the company which includes equipment and facilities to be used‚ the operating costs‚ how the service will be made and customer support. Moreover‚ this takes in how the company will get the service out to the market and how it will be out of the production stage to the access of the target market. This also shows the responsiveness of the company in the industry’s standards and regulations‚ as well as the future research and development
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When choosing a funeral home for your loved one a family is able to choose from a private-owned or corporate owned business. Many factors become important to help make the decision like size‚ location‚ quality of service‚ or cost. No matter each and every different circumstance‚ and social atmospheres. When one compares a family-owned or corporate owned funeral home‚ you find that the two share many things in common. This essay aims to compare and contrast both of them and help persuade to choose
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Washington Memorial Funeral Home in North Haven‚ Connecticut‚ has helped local residents pre-plan funerals with respect‚ dignity‚ and grace for over 20 years. While it may not be the most pleasant task‚ pre-planning a funeral can be very helpful both financially and emotionally for your loved ones. Plus‚ with compassionate funeral professionals like Washington Memorial Funeral Home‚ the entire process will be seamless and as easy as possible. If you’re looking into pre-arrangements for funerals‚ here are three
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The market for funerals today is beginning to shrink and downsize due to the costs and added expenses that are incurred when planning a casket funeral as supposed to choosing cremation. The funeral industry accounts for roughly over $16 billion dollars in sales every year‚ and in recent years has seen a decline in the services being provided for individuals choosing to use caskets and burials‚ because the average cost of a funeral today is roughly $7‚075. With the merger proposal of both Stewart
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fully prepared to make funeral arrangements‚ unless we’ve had the dubious honor of doing it all before‚ and most of us don’t even know the location of our local funeral home. A funeral is intended to celebrate a person’s life. Planning the right type of funeral‚ one that can give comfort to friends and family while remembering the deceased‚ is a feat in itself. Once you do find its location (just look in the phone book)‚ it’s not really that difficult to plan the funeral - with their advice and
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The company occupies about 12% of the market share in a fragmented but stable and highly predictable funeral services industry‚ in which the company growth primarily depends on the demographic situation. There are two growth opportunities within the industry: companies can either expand through acquisitions and takeovers of small firms‚ as the fragmented industry provides good conditions for that‚ or it has an alternative to increase revenues by rising prices. Such an option seems to be quite realistic
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I’ve always wanted to know what a funeral home really looks like‚ TV pretty much has it pegged but I just never really realized how boring a funeral home really is. I mean sure‚ the stench of death follows you everywhere you go and the eerie feeling of dead bodies waiting to be buried is still there but there isn’t a shady old guy working there or spiderwebs consuming the walls. In fact‚ it pretty much looked like a grandmother’s house. Plastic covered furniture‚ wax flowers‚ and the lingering smell
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On October 9th‚ 2013‚ my Grandmother died from cancer. Two days later we were at the funeral home a couple of minutes away from her house in urban Philadelphia. When we got out of our car I felt a strong brisk of wind and a cold chilling sense down my spine‚ “This isn’t going to be a good day.” I thought to myself and walked up the ramp and into the funeral home. I immediately noticed an overwhelming smell. Like elders and salt‚ probably from the tears that were shed here. I looked around and walked
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