DELIGHT AT YOUR DOORSTEPS: A Marketing Plan for Selecta Ice Cream Company Background Selecta Dairy Products‚ Inc. (Selecta) is the ice cream unit of food and beverage conglomerate Republic Flourmills (RFM) Corporation. It got its name from the Selecta Refreshment Parlor owned by Ramon Arce and his wife Dona Carmen‚ flocked not for its main American dishes but for its ice cream. In 1946‚ the parlor introduced a carabao milk-based ice cream‚ and thus Selecta ice cream was born. In 1990‚ the small-time
Premium Marketing Milk Ice cream
Margie Reaves Bus 6400 July 28‚ 2012 A Business Problem: A real-world business that I had to make: A business decision that I had to make was when I was 17‚ and I was working at a restaurant as the head cashier. One day the manager of the restaurant called me into his office and told me that when I ring up the customer’s meal ticket he wanted me to charge them 10% more or their meal ticket. For example‚ if their meal came to $21‚ he wanted me to charge them $21 plus an addition 10%. I told
Premium Ethics Business ethics
of the strategic year. History of Selecta Selecta’s humble beginnings can be traced to the Arce family’s ice cream parlor in Manila in 1948. Its ice cream was well-known for its creaminess‚ authentic flavors‚ and unique gold can packaging—qualities that remained throughout the years. In 1990‚ RFM Corporation bought Selecta from the Arce family to form Selecta Dairy Products‚ Inc. Known for its sharp entrepreneurship‚ RFM catapulted the rise of Selecta as a serious contender in the ice cream
Premium Ice cream Ice cream parlor Ice cream maker
Business Problem Paper The team has submitted a business proposal that discusses the business decisions and subsequent decline of Starbucks Coffee ’s stock price over the last 12 to 24 months. Starbucks is a publicly traded company that offers a variety of products‚ including: brewed coffees‚ Italian-style espresso beverages‚ cold blended beverages‚ roasted whole bean coffees‚ tea products‚ sodas and coffee liqueur (Datamonitor‚ 2007). The company also offers food items and gift ideas such
Premium Statistical hypothesis testing Coffee Starbucks
Introduction : Business research problem Specifications : 1 Page ‚ 1 Source ‚ APA Style : language Business Research Problem /Opportunity Analysis Prepare a 300-700-word examining a business problem /opportunity confronting your organization that you feel could be addressed through the application of business research principles by performing the following ? Create a problem /opportunity statement ? Develop constructs of the problem /opportunity ? Develop an operational definition from
Premium Research Problem solving Management
Running Head: BUSINESS PROBLEM PAPER AND PRESENTATION Business Problem Paper and Presentation University of Phoenix MBA 510 - Managerial Decision Making Professor Daniel A. Puente University of Phoenix Faculty Due April 28‚ 2008 Business Problem Paper and Presentation In the following pages‚ discussion will take place on the Wal-Mart Corporation‚ more specifically issues that have arisen with employee retention within the company. This work will illustrate both statistically and comprehensively
Premium Null hypothesis
Business and Administration Unit one: Principles of personal responsibilities and working in a business environment Session 7 Handout // Dealing with problems in business The types of problems that may occur in a business environment Minor problems – have obvious‚ easy to implement solutions Major problems – have serious consequences and need careful consideration. Some examples of problems in the workplace include: Pre-ordered supplies not arriving on time A colleague is absent The deadline
Premium Problem solving
Running head: Business Problem Proposal Business Problem Proposal Anheuser Busch 1. Business Related Problem Anheuser Busch has seen success in the United States for decades. However‚ there are still problems and areas of improvement that could help to bring the business to the next level. In this business problem proposal Team C will discuss how‚ when and where Anheuser Busch should introduce some of their products overseas. There will be many issues that need to be addressed before any
Premium Marketing Dublin Irish people
CU747 Solve Business Problems I’d recognise a business problem by receiving a phone call from a travel agent and listen carefully to what they are explaining to me and taking notes at all times. Two weeks ago a travel agent called me to see why the GDS system did not cancel their booking and why it went through as a no show. I looked into this on our GDS system to see why this had not been cancelled. The booking had not been cancelled as the GDS system had gone down at the same time the travel
Premium Problem solving
be retrieved from the UOP online library located in the major database specifically using ProQuest. After reading the studied research I will begin to discuss the business research and its purpose; the business problem’s under investigation‚ the data collection method‚ and the final conclusion resulted from the research. The Business Research and its Purpose The research conducted by Jan Hargrave focused on the importance of comprehending communication as a whole. Hargrave believes that non
Premium Nonverbal communication Communication Message