Wal-Mart case study questions Student Name: 1. What are the strengths and weaknesses of Wal-Mart’s fashion brands‚ George and Metro 7? Strengths (think about the Marketing Mix (4 Ps)) • Product – Wal-Mart is one of the largest retailers in the world that is a “one stop shop”. You can find every/anything that you need there with good style‚ selections and quality all for a great everyday low price. • Price – Low prices for fair quality items made Wal-Mart a celebrity for the millions of
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Running head: CONTROL MECHANISMS OF WAL-MART Control Mechanisms of Wal-Mart Teresa Sexton University of Phoenix MGT/330 Aug 25‚ 2008 Control Mechanisms of Wal-Mart Control mechanisms are used by organizations to help regulate processes which add to company-wide goals. Wal-Mart is a huge industry functioning to meet the needs of its customers‚ employees and suppliers by using controls; controls consist of market control‚ clan control‚ manager audits‚ and performance
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Wal-Mart is a nationwide company and is a household term almost everyone knows. Some people find it as a store that tends to help the less wealthy‚ while others find it to be the complete opposite in aiding underprivileged families. Wal-Mart has different attributes to show that it is a good source of assistance for our society. Those services consist of low prices‚ a variety of goods‚ and it provides jobs. These details might be over looked when not observed closely‚ preventing people from truly
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Situation and Context Wal-Mart‚ a United States based company‚ was the second largest company in the world in 2007 with net sales of nearly $345 billion. It had spread it’s activity from the general discount merchandise to food‚ digital photo services‚ vacation planning ‚ internet access‚ flower deliver‚ DVD rentals and financial services. Wal-Mart had its strong base of operations in the US amongst the rural markets and while it was already noticing competition from Target‚ this competition reached
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Executive Summary Memo To: Prof. T. Schuyler Hale From: Rodolfo Nolasco‚ Miguel A Quiroga Jr.‚ Anthony Ramirez‚ and John Ramirez Subject: Hello‚ Wal-Mart? Case Study 2 Restatement of Problem: Wal-Mart is the largest retail corporation in the world. While many welcome its location in their communities‚ others do not. Suppose Wal-Mart has announced plans to seek the approval from the planning commission of a small town to build a new store. Develop a list of the main arguments‚ pro and
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The first Wal-Mart store was opened on July 2nd 1962 in Rogers‚ Arkansas by Sam Walton‚ who believed that the future of retailing lay in discounting. To avoid competing head on with companies like Sears and Woolworths which dominated big cities‚ Walton opened stores in less populated areas that was ignored by other retailers. The stores aimed to serve customers who‚ up until then‚ had to travel long distances to save money‚ and to purchase daily household goods. Now they could buy the same goods
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wal The value wedges illustrated above depict differences between willingness to pay and costs amongst Wal-Mart and its major competitors‚ K-Mart and Target. One product was observed with three different prices from the companies in order to grasp a better understanding and comparison of the different value wedges. An actual comparison of Colgate Cavity Protection Twin Pack Toothpaste emphasizes value captured. Prices were found as follows: Target $6‚ Kmart $5.49‚ and Wal-Mart $3.38. Wal-Mart’s
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RUNNING HEAD: INFORMATION MANAGEMENT Information Resources Wal-Mart is one of the largest retail stores in the United States and has over 3‚700 stores and others internationally as well. This is one of the most successful areas that Wal-Mart has accomplished in‚ having the largest retail base in the country and even through this successfulness there is still more room to develop new ideas to ensure that this continues to stay one of the largest retail stores and also increase the numbers
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“Outsourcing‚ China and Wal-Mart” Wal-Mart‚ an American corporation boasting “Everyday Low Prices” has expanded and outsourced to include the employment of foreign labor and suppliers to meet their corporation’s demands. In doing this‚ there are several benefits to utilizing cheap Chinese labor. By using Chinese factory labor‚ the Wal-Mart Corporation is able to provide goods at low prices‚ increasing their appeal to the consumer. Also‚ by using cheap labor in other countries‚ Wal-Mart expands their corporation
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Wal-Mart Strategy Analysis What are the key activities that Wal-Mart uses to create competitive advantage over its competitors? * Merchandising – Wal-Mart tailored merchandise offering to local markets through traiting to track product movements and focus on selling products that are higher in demand. Store managers were also given more latitude in setting prices to meet local market conditions. * Store Operations – Wal-Mart chose to build a store at a location where it could be expanded
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