food business which is not the case with HUL‚ where nearly 80% of sales and 85% of net profit comes from the home and personal care business. * Adoption of Unilever ’s global strategy of focusing on 30 power brands will make HUL ’s strong position in the niche soap and detergent market will suffer. * HUL generates 4% of its revenue from food business which can be a target industry as an opportunity in terms of domestic and export markets‚ but this opportunity may not capitalize as HULs own
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MAF 635: Strategic Management Accounting Business Process Reengineering vs Kaizen Costing Business Process Reengineering (BPR) Definition Fundamental rethinking and radical design to achieve dramatic improvement in cost‚ quality‚ service and delivery (Hammer & Champy‚ 1993; Manganelli & Klein‚ 1994). It means that business process reengineering involves many steps that change the entire business process. This is done to reduce the cost of production of a product or service‚ increasing the
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STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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BUSINESS PROCESS REENGINEERING: PUTTING THEORY INTO PRACTICE^ BRIAN FITZGERALD AND CIARAN MURPHY Executive Systems Research Centre‚ University College‚ Cork‚ Ireland. ABSTRACT Business Process Reengineering (BPR) advocates the fundamental examination and redesign of business processes‚ recognising tb-at the legacy of scientific management has been the excessive fragmentation of work practices in organisations today. This is reflected in the hierarchical structuring of organisations around functional
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Business Process Reengineering Analysis and Recommendations By Maureen Weicher William W. Chu Wan Ching Lin Van Le Dominic Yu Thanks to Dr. Samuel Ryan of Baruch College‚ City University of New York © Copyright December‚ 1995. This paper is was written by a group of MBA and MS students at Baruch College. May be freely quoted as long as credit is given. Please send any questions or comments to Maureen Weicher (maureenw@netlib.com). Originally posted on www.netlib.com. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10
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required to study the distribution network and the multiple marketing channels of the same product. The product chosen by us for the project is LUX Soap which is one of the flagship brands of the India’s largest FMCG Company‚ Hindustan Unilever Limited (HUL). During the course of study we discovered that there are many channels for the distribution of Lux. Also the company adopts different starategies for distributing products at the Rural level. We would be discussing that in details in the report
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Today with sales of over Rs 2‚000 crore Wheel is ’Brand No 1’ in the HUL portfolio not to mention the world’s largest selling detergent in volume terms. If Wheel were to be a standalone company it would rank 228 on the ET 500. Nitin Paranjpe ‚ CEO‚ HUL‚ puts it rather succinctly when he says that every second Indian is a Wheel consumer. optimum supply chain and wide distribution reach together have delivered a winning proposition. What started as a test pilot for building a low cost mobile activation
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iShakti - Rural Information Service and create income generating capabilities 2. What ere HUL’s motivations for initiating Project Shakti? Was it only a Corporate Social Responsibility initiative? It had two objectives. Business objective-HUL’S declining growths of profits in urban markets had identified the need of exploring the untapped rural markets and wealth. Social objective- to provide sustainable livelihood opportunities for underprivileged rural women and thus make
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Business research Process Judy Sweet RES/351 October 29‚ 2012 Jerry Weyand Business research Process There are many things that a new business must consider before choosing to open. Research is the first step to this process. To achieve good research the scientific method should be followe d. These steps are‚ purpose clearly defined‚ research process detailed‚ research design thoroughly planned‚ high ethical standards applied‚ limitations frankly revealed‚ adequate analysis for decision
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Business Research Process RES 351 January 8‚ 2013 Abstract The business research process is an important tool that can help the marketing in a business. By using the steps of this process managers are able to make decisions based on the study of the consumer and target audience. It is also important to identify the competitors in order to stay profitable and competitive. Business Research Process The business research method involves the studying of all parts of a company‚ the customers
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