Wal-Mart: Marketing to the Masses Team Purple: Brian Kinder‚ Clara Kirby‚ Brian S. Joseph‚ Brandi Labrum‚ Nola Johnson Grand Canyon University Marketing Management MKT607 Dr. Stephen Tvorik April 12‚ 2010 Wal-Mart: Marketing to the Masses Wal-Mart’s Strategic Plan Wal-mart’s mission is to establish and maintain itself as the number one retail store choice for consumers. Their strategy for success includes providing its customers with convenient shopping access to brand name
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founder Sam Walton created Wal-Mart. It has been the place where a lot of people usually do their shopping for the low prices and variety of products. This is why it is so controversial Wal-Mart continues to grow even with the accusations of unethical business practices. Wal-Mart has been accused of sexual discrimination and unfair pay for employees‚ and destruction of small towns‚ excessive amounts of corporate power through the government and how Wal-Mart is turning into a monopoly. With all of these
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self-employment‚ business start-up and development‚ outplacement and redundancy support‚ career change‚ self-determination and independence) See the Career/New Business Planner page for the full process and detailed template. This is a creative planning process and template for individuals and for groups facing or desiring career change‚ especially a move into self-employment or starting up their own new business. It can be helpful for people facing decisions about new work or business direction
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Alma mater-University of Missouri 1940 Worked –J.C.Penny First lesson-”Offering significant discount on product prices to expand volume and increase overall profits.” • Business growth 1) Pharmacy 2) Auto service center 3) Jewellery. • Time constraints• Expansion-in 1990‚ Joint venture with Cifra. • • • • Increase in business (revenue) • In 1979:- $ 1billion/ year • In 1991:-$ 1billion/ week • In 2001:-$ 1billio/1.5 day Two factors 1) Highly automated distribution centers 2) Computerized
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Study: Walmart Walmart 2009 ROE: 272% ROA: 9% Profit Margin: 3.8 Asset Turn: 2.39 APT: 6.02 C2C: 10.2 ART: 98.5 INVT: 9.19 PPET: $3.99 Amazon 2009 ROE: 17.2% ROA: 6.7% Profit Margin: 3.8 Asset Turn: .066 APT: 2.58 C2C: 11.4 ART: 19.45 INVT: 8.74 PPET: $19 Walmart has a higher return on equity and a higher return on asset compared to Amazon. It can be assessed that Walmart has better overall performance than Amazon. Equity return is dramatically higher for Walmart (272%)
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I do not believe that Walmart opening in this city will be helpful for our economy. There has been a lot of controversy surrounding Walmart‚ many people believe that Walmart helps the economy but many other believe it hinders it‚ in certain cases one is true‚ but in other cases the ladder is true. Walmart causes job loss in almost every city it enters into (Blasio‚ 2011)‚ has a negative impact on “Mom and Pop” stores that are already existing within the community (Haltiwanger‚ Jarmin‚ & Krizan‚ 2009)
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markets. He argued that company must allocate one or more factors as to compete globally. Walmart is achieving the three competitive advantages simultaneously. As discussed above of the Walmart China‚ the company is taking the local responsiveness as through CSR event. Secondly‚ Walmart also realized economies of scale by selling bulks of commodities right off pallets‚ through its Sam’s Club under membership. Walmart also captured the benefits of arbitrage by constantly improving its logistics to lower
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Part I: business writing steps • Analyze audience • Identify target audience 1. Store managers. 2. Store employees. 3. Retail customers and public. • Identify communication channels. 1. Oral and written • What message is intended to 1. Persuade‚ inform‚ or built goodwill. • Organize 1. The structure and format of the message. 2. Clear and concise communication. 3. Proofread message. 4. Deliver the message. • Follow-up and feedback 1. Was message
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Case3 The Indian Business Process Offshoring Industry Global business process offshoring (BPO) has been becoming more popular in the last two decades. Increasing cost pressures made Western companies start to offshore IT activities to developed economies‚ which offered them cost attractiveness. One of the countries with the most developed Offshoring industry is India accounting for 30% of the global BPO Industry. Case’s Facts: * Global business process offshoring (BPO) industry is $50billion
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interesting making an analysis exercise of a market company like Wal-Mart which has revenues greater than the Gross Domestic Product (GDP) of many countries. The last fiscal year‚ ended January 31 2013‚ Wal-Mart reported revenues of 466‚1 US billion (Walmart Inc.‚ 2013). This amount is greater than the last GDP reported by Colombia of USD 362‚2 billion or Argentina of USD 347‚3 (Portafolio 2012). If this company‚ Wal-Mart‚ were a country it would rank as a rich country just below South Africa and above
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