Apple Inc was found in 1977. Apple Inc is basically an American company. Steve Jobs and Steve Wozniak were the founders of Apple Inc. This company is mainly producing computer and mobile products. iPods‚ iPhone and IPods are the major products of Apple. Apple is well- known because of its advanced technology and unique concepts. Apple is considering the world biggest technological companies in the world. Enviornment: Apple measures the impact of their products on the environment using a method called
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Apple Inc.’s Marketing Plan: Phase I Nicole Eighmy‚ David Gutierrez‚ Savanna Johnson‚ Gary Sewell‚ Deanna Sheer MKT/421 August 27th‚ 2012 Rick De La Pena Apple Inc.’s Marketing Plan: Phase I Most people own a smartphone‚ yet do not own a watch. Those people probably use their smartphone as their watch but have to reach into a pocket or purse to check the time. So our team asks: why not a smartphone that can be worn as a watch? Team A will create a new product or service
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Apple Inc. Apple has shown innovative courses for the past decades and its success was possible because it has held on to its core competence. Apple outsourced its manufacturing products‚ but developed product inside the company in secrecy. Even though Apple threw its software platform open‚ it still limits the distribution of applications possible only through its App Store. Apple distinguishes what core is and what non-core technology is. It is their business model that it takes advantage
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wrong in humans’ morality. The definition of business ethics on the other hand‚ can be defined according by Wikipedia (2011)‚ ‘a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.’ It is important to implement an ethical approach in a business company‚ as it has various responsibilities
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Profitability Ratios The profitability ratios of Apple show that the company is doing well financially. The gross profit margin shows the percentage of revenues available to cover the operating expenses and still turn a profit. The higher the percentage is the better off the company is. Over the years‚ the trend should be moving in an upward position (**Book citation.). For 2010‚ 2011‚ and 2012‚ Apple’s ratios were 39.38%‚ 40.48%‚ and 43.87%‚ respectively (Apple financials). The trend is increasing over
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External Factors of Apple Computers Globalization‚ Technology‚ and E-business are all major factors influencing today’s business world. They influence many of our business related decisions on a daily basis. Some of these decisions could be deciding to use a computer to order a new desk from Singapore or using your cell phone to make a conference call in India. Even Apple’s management functions are not immune to these critical factors. Apple began selling personal computers produced in the garage
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Apple Inc. 2008 - Management Information Systems ในเดือนมกราคม ปี2007 สามทศวรรษหลังจากมีการจัดตั้งบริษัท Apple Computer ได้เปลี่ยนชื่อเป็น Apple Inc. ซึ่งจากการเปลี่ยนแปลงนี้ได้เป็นการส่งสัญญาณว่าบริษัทได้ปรับเ ปลี่ยนสถานะจากที่เคยเป็นผู้ขายMcintosh personal computer เป็นหลัก แต่ถึงอย่างไรก็ตามยอดขายจากMacก็ยังคงมีความสำคัญกับ Apple เพียงแต่มีความสำคัญน้อยลงกว่าครึ่งหนึ่ง ซึ่งในปีต่อมาApple ประสบความสำเร็จจากกการทำธุรกิจเกี่ยวกับ PC โดยในเดือนธันวาคม Appleทำกำไรได้ประมาณ 1.6 พันล้านดอลลาร์
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Introduction into Apple: Apple Inc. was founded in 1976 and incorporated in 1977; it is headquartered in Cupertino‚ California. Apple’s focus is designing and developing personal computers and other software programs and portable devices. Apple’s mission statement is “Apple designs Macs‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile
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Please answer the following: 1. Explain how Apple achieved business success through the use of: a. Information I think‚ the chief point is market information. In 2000‚ Steve Jobs found the reality in society that millions of people were using computers and burners to make audio CDs and to download digital songs from illegal online services like Napster. And then‚ Jobs was worried that he was looking in the wrong direction and he had missed the Mp3 bandwagon. b. information technology Firstly
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between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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