KFC SWOT ANALYSIS Strengths Brand Equity 2nd Only to McDonald’s in Foreign Sales $550M Strong Cash Flows Generate $1B each year Very strong Internationally UK‚ Middle East‚ Thailand‚ China‚ Japan‚ Korea‚ Mexico Strong Franchise and License Fee revenues for cash flow. Interactive relationship marketing Strong trademarks recipes Ranks highest among all chicken restaurant chains for its convenience and menu variety. Largest multibranded restaurant in the world 100 KFC and Pizza
Premium Fast food Marketing Pizza Hut
utilizes as a example The Business Environment Level 3 Unit 1 P1 Describe the type of business‚ purpose and ownership of two contrasting business The aim of this report is to describe the type of business organization that operates in United Kingdom and United Sates of America and they are two contrasting business. This will entail comparisons between a Public limited company (Plc.) and a Private limited company (Ltd) in their footings of their ownership‚ purposes‚ and sectors of activity and
Premium Psychology Sociology Family
skills. I am interested in factors that affect the competitive performance of a business‚ and the manner in which changes in technology affect an organization’s structure‚ long –term business strategy‚ product and development‚ manufacturing‚ distribution network‚ information needs and standard systems. In order to gain an appreciation of these and related issues‚ it is essential for me to have a strong grounding in business management‚ and issues connected with information technology‚ as well as gain
Premium Master's degree Management Leadership
parents made me realize my strengths and interests make me more suited for Economics and Business Studies. My family has been a major influence – my father and maternal uncle are both engineers with an MBA from top business schools and have made a great career for themselves. My father is into international business development and marketing and has made a successful career. After deciding on Commerce and Business Studies‚ I scored 91.2 % (top 10 % in the CBSE across in grade 12 and made it to the
Premium Management Business High school
Western and Chinese cuisine oriented restaurants. KFC and McDonald’s are the top two most popular western fast-food brands among many other restaurants‚ including some domestic brands of Chinese fast-food which copied the Western service model. Consumers in Shanghai are giving importance to food‚ service‚ environment‚ price‚ convenience‚ brand and promotion in evaluating fast-food restaurants. There are some similarities and differences between KFC and McDonald’s in Shanghai‚ which are highlighted
Premium Marketing Fast food
target. They have succeeded in reducing the license fee evasion to just 5.2% of income a 0.1% improvement on last year. BBC Worldwide has achieved a significant increase in profitability this year from £106million to £145million by growing its new business areas. This improved performance will benefit the BBC as they will put it into new and original programming. Maximising the impact of the license fee Maximising the returns they make on programmes paid for by the license fee. Their main commercial
Premium United Kingdom Television BBC
KFC Delivery Menu | Menu | | Detail of Menu In It. | | Nomi Jutt | 1/3/2013 | | CHICKEN MANIA:- 2 Pcs of chicken +1 Dinner roll +1 Regular Coke +1 Regular Fries For Rs425only. 3 Pcs of chicken +1 Dinner roll +1 Regular Coke +1 Regular Fries For Rs550only. WOW MEAL:- 1 Zinger Burger +1 Pc chicken +1 Regular Coke +1 Regular Fries For Rs555only. CHICKEN BURGER:- 1 Chicken Burger For Rs210only. 1 Chicken Burger +1 Regular Coke +1 Regular Fries For Rs360only. ZINGER DEAL:-
Premium English-language films Hamburger Bread
approaches ………………………………………………… 12 Recommendation ………………………………………………………………. 17 Conclusion ……………………………………………………………………... 18 References ……………………………………………………………………… 20 Introduction The report is mainly focusing on Kentucky Fried Chicken (KFC) company and has been divided into three categories at the aim of identifying the leadership and management issues in the company and suggest appropriate solutions to it. The tool that will be used in the first phase is the SWOT (Strengths‚ Weaknesses
Premium Fast food restaurant Fast food KFC
EXECUTIVE SUMMARY The international market is flooded with various sectors and industries that involve products of daily aswell as occasional use for the consumers. The use of the products can vary from industrial purpose toprivate consumption. One such thriving industry in the modern world is the food and beverageindustry. Food and beverage industry combined with the hospitality sector makes up one of the mostattractive target sectors for multi-national corporations. The concept evolved from
Premium Hamburger Fast food
1.1 BUSINESS INDUSTRY OVERVIEW The fast food industry in Malaysia is saturated with players such as McDonalds‚ KFC‚ Wendy’s‚ Chili’s‚ Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers‚ pizzas or only chicken‚ Mexican cuisine and many others. According the location‚ some restaurants
Premium Brand Brand management Branding