A SEMINAR PROJECT ON “TOURISM INDUSTRY IN INDIA” SUBMITTED IN PARTIAL FULFILLMENT OF THE DEGREE OF MASTERS OF BUSINESS ADMINISTRATION SESSION (2011-2013) SUBMITTED TO: SUBMITTED BY: Mrs. PRIYA ARORA JYOTI PRASAD DAS Asst. Prof. MBA
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Marketing Management (MMG500) Marketing Plan Waitrose/ Waitrose wine direct By: 490767 Word count: Executive summary Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering‚ and exchanging products of value with others.” his view on marketing looks at marketing being more of an exchange process. [Kotler‚ 1991] In Elements of marketing‚ Prentice Hall‚ 1975;"Marketing is all those activities involved
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B. A. PROGRAMME APPLICATION COURSES TOURISM Convenor & Coordinator : Prof. K.V. Bhanumurthy Joint Coordinator : Dr. Abha Mathur 1 Tourism Course Objective The application course aims to familiarize the students with a brief background of tourism‚ its concepts‚ development and scope with special reference to India. Expected Learning Objectives Considering that Tourism Industry is experiencing a phenomenal growth world over‚ a student who has studied this course would
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aims to describe the tourism policy and strategies in national and state contexts‚ to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level‚ so that each line of tourism development planning
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Executive Summary The tourism industry has undergone rapid growth of unsurpassed nature over the last several decades. This has mainly been due to the advent of a ’borderless’ world and increased information dissemination about the majestic sceneries throughout the world‚ with the southern Bengal region being no exception. We are on the brink of penetrating a lucrative market in a rapidly growing industry. The current trend towards an increase in the number of tourists entering the country presents
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to evaluate what their impending strengths‚ weaknesses‚ opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can efficiently analyze their marketing environment and specify how it will relate to their own exclusive product. “The goal is to match the company’s strengths to attractive opportunities in the environment while eliminating
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this opportunity to full great pleasure to our teacher of Marketing Hanif Shahzad for their continuous encouragement support and lead toward the project. We would like to highly acknowledge and appreciate Mr. Asif Khan Team leader Mobilink direct Sales Islamabad and his team members for their continuous assistance‚ personal attention‚ encouragement and support which made more eligible to be confidentabout this project.We highly thankful to all Mobilink staff members by providing that help us and make
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IVEY SCHOOL OF BUSINESS BUSINESS 1220E MARKETING MANAGEMENT REPORT ASSIGNED: Monday‚ November 21‚ 2011 DUE: Wednesday‚ December 7‚ 2011 CAMP WAHANOWIN Assignment: As Bruce Nashman‚ owner and director of Camp Wahanowin‚ do whatever analysis you deem necessary and develop a comprehensive marketing plan for Camp Wahanowin. RULES FOR THE INDIVIDUAL MARKETING REPORT 2011-2012 1. All reports‚ including text and exhibits‚ must be completed individually. 2. Maximum report length: 8 pages
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CHARLIE BRAVO ADVENTURES & TOURISM BUSINESS PLAN 1. Name and Address of Business. CHARLIE BRAVO ADVENTURES & TOURISM‚ Margala Heights Mile stone 1‚ Islamabad. 2. Names and Addresses of Principals a. Mr. Anjum Saeed Khan (CEO) (1) Address: H: 21 Chaklala Scheme III‚ Rawalpindi. (2) Contact: As above‚ 051-50943566‚ alblakh@ yahoo.com b. Mr. Asif Hussain (GM Operation) (1) Address: Mobilink Franchise‚ Chaklala Scheme II
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This report has been commissioned by James Armstrong of Hobby Star Marketing to critically analyse and evaluate the Fan Expo Canada event. A general overview of the event will be provided as well as the event category it falls under and the implications of this. The event will then be analysed in terms of its social impact‚ the stakeholders involved and economic implications. This report is limited to the event information available on the internet and in the prescribed text for theory based arguments
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