[pic] UNIVERSITY OF NAIROBI SCHOOL OF BUSINESS DMS 411: BUSINESS RESEARCH METHODS - COURSE OUTLINE COURSE OBJECTIVES This course (Business research methods) is a fourth year core course‚ thus it is taught to all students in the school of business‚ irrespective of their specialization areas. Taking cognizance of the unique content and contextual differences between the various disciplines (specialization areas)‚ a more general approach is used. This course is designed and intended to give
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Business Research Methods Research Question Research questions should be clear and concise‚ yet in-depth enough to require many research sources and careful analysis before an answer is determined. Given Hostess’ current predicament‚ this research question will revolve around the company’s missteps and ultimate demise. Given this information‚ Team A will focus on the following question: Which factor contributed the most faults for Hostess’ demise: management or the union? With a question
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Business Research Methods Part I Team A QNT 561 July 16‚ 2012 Business Research Methods Part I Electronic books are becoming more popular because it offers portability‚ flexibility‚ larger capacity‚ and affordability. Barnes and Noble recognize the need to evaluate this change and therefore conduct a business research to determine the best approach to modify the business strategy. The learning team will determine an appropriate business research method to conduct a survey. The survey will
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Greener Business Research Methods Download free ebooks at bookboon.com 2 Business Research Methods © 2008 Dr. Sue Greener & Ventus Publishing ApS ISBN 978-87-7681-421-2 Download free ebooks at bookboon.com 3 Contents Business Research Methods Contents 1. Research problems and questions and how they relate to debates in Research Methods Chapter Overview Introduction The nature of business research What kind of business problems might need a research study? What
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WEEK THREE EXERCISES Making Research Decisions‚ 5 One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them? a Yes—Depends—No b Excellent—Good—Fair—Poor c Excellent—Good—Average—Fair—Poor d Strongly Approve—Approve—Uncertain—Disapprove— Strongly Disapprove A‚ because Yes – Depends – No is too vague. Particularly the word ‘depends’ is too vague and you are not able to
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Scientific research can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting that needs a solution. - False 2. Research done with the intention of applying the results of the findings to solve specific problems currently being experienced in an organization is called applied research. - True 3. Research done chiefly to make a contribution to existing knowledge is called applied research. - False 4. Applied research has little scientific
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ROLE OF BUSINESS RESEARCH After studying this chapter‚ you should be able to 1. Understand how research contributes to business success 2. Know how to define business research 3. Understand the difference between basic and applied business research 4. Understand how research activities can be used to address business decisions 5. Know when business research should and should not be conducted 6. Appreciate the way that technology and internationalization are changing business research Chapter
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Business Research Methods Define the distinctions between primary‚ secondary‚ and tertiary sources in a secondary search A primary source is one that is original. An example of a primary source is the recently published results of a new study. Primary sources are the work of the only the author. When using a primary source‚ it is usually contemporary with the research being examined. A primary source is without interpretation. Examples of secondary sources would include newspaper articles‚ newscasts
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full scale BPO player‚ attrition rate will further decreases. In the study released by Associated Chambers of Commerce and Industry of India claimed that the high attrition is due to bad working hours and a perceived lack of long term growth. In this paper an attempt is being made to build a model which contributes to high attrition rate. 1. Introduction * C – segment market sales have shown growth from 30944 units in July 2011 to 37816 units in September 2011. Ford sold 2300 units in September
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tools and technology‚ knowledge‚ skills and abilities‚ and the educational requirements for the position. Emphasis will also be placed on job advertisement and the assessment methods used when recruiting and why the methods are most appropriate especially in recruiting an Operations Manager. In today’s labor market‚ business environment is constantly changing and for this reason the tasks of an Operations Manager in a company is ever increasing so the job description of this position should clearly
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