(Hons) Business Administration and Management Cohort January 2013 Module Title Business Research Issue and Anylysis (Module code BAMG 2104 ) Assignment Topic/ Title Research Proposal Name of Instructor Dr Michael Ng Name of Student 1) AU Kwan Tai‚ 2) Chan Yan Ki‚ 3) Choi Chak Pan‚ 4) Chong Ka Chun DMU Student No. 1) P13014477 ‚ 2) P13014523 3) P13014614‚ 4) P13014628 Group No. Date of Submission 25 Feb‚ 2014 DMU Business Research Methods Research Proposal 1.
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RESEARCH PROPOSAL TITLE: THE EFFECT OF TATTOO SALE PROMOTIONS ON CUSTOMES SATISFACTION. CASE STUDY: BOHEMIAN INK TATOO SHOP - GREENFORD‚ LONDON Submitted by: TABLE OF CONTENT Section 1: Introduction and background a. Aims and objectives b. Importance of research Section 2: Literature review Section 3: Research methodology and method a. Research approach b. Relevant ethical issues c. Information requirements in relation to
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- Purpose of Research - Do advertisement influence women purchasing decision? The purpose of this research is to understand if is the advertising does influence women to purchase a certain product. How do we get introduce to new product or new films are showing in the cinema? Advertisement! What is advertising? Advertising is a selling (mass selling) and also a type of marketing communication‚ which is a board term that refers to all the communication techniques marketers use to reach their
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Moisescu (2005) in a conceptual analysis of brand loyalty‚ as a core dimension of brand equity‚ found out that when the competing brands become more substitutable as the product quality increases‚ differentiation is lower‚ and consumers become increasingly price-sensitive‚ brand loyalty is the key success factor for any company. With these conditions‚ consumers are rarely loyal to a single brand. However‚ it was found that there are still some brands towards which the consumers have demonstrated
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Research proposal : Young people’s opinion about having sex before marriage as well as the advantages and disadvantages of this issue is the primary focus of this current research. Nowadays‚ having sex before marriage is becoming too familiar to young people all over the world. However‚ from past to present‚ almost Vietnamese have appreciated women’s virginity. The women need to be a virgin before she gets marriage. If they are not‚ their husbands has no respect for them. Now‚ facing to the
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I. Introduction 1. Problem Statement A number of papers have discussed about the factors that influence a consumer’s brand loyalty‚ such as "An empirical model for brand loyalty measurement" (Punniyamoorthy‚ M and Prasanna Mohan Raj‚ 2007)‚ or “The relation between Brand Loyalty‚ Product Involvement and Information Search” (Ai Lin Lim‚ 1999). Although both of the researches mentioned above reached some conclusions about their topics‚ it is our initial assumption that these conclusions will be
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A Research Proposal ON “ADVERTISING ON CADBURY INDIA LTD.” Submitted to SARDAR PATEL COLLEGE OF ADMINISTRATION & MANAGEMENT IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE AWARD FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In Gujarat Technological University UNDER THE GUIDANCE OF Faculty Guide MR. UMESH SINGH Assistant Professor Submitted by ANAMIKA M SHETHNA SAGAR J PATEL 117550592065
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CHAPTER 2 CHAPTER 1 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Kenya falls among the countries regarded as third world countries whose economies are still under progress. Our worry is; when will Kenya attain full employment level as well as being free from macro-economic problems such as inflation‚ poverty‚ unemployment‚ unbalanced regional development‚ huge foreign debts‚ unpredictable foreign exchange rates‚ and alarming interest rates among other problems? As per the CBK annual report
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challenges to stay competitive in an ever changing business and operating landscape. The South African banking sector consists of local and foreign banks that compete for customers in their respective locations. This complex and very dynamic environment is dominated by the so called ’big four’ banks which are Amalgamated Banks of South Africa- ABSA‚ First National Bank- FNB‚ Nedbank and Standard Bank. These banks will form the core of this research proposal and the main focus will be retail banking because
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A Research Proposal On EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA PVT LTD THROUGH ADC (ALTERNATIVE DIRECT CHANNEL) Submitted to: Prof. Juhi Shah Submitted By: MAYANK GANDHI(NR 12046) MURALI MURTY (NR ) Affiliated to Gujarat Technological University Academic Year2013-14 N.R. INSTITUTE OF BUSINESS ADMINISTRATION AHMEDABAD Research Proposal 1. TITLE OF THE PROJECT: * EXPANSION OF MARKET SHARE OF BERGER PAINTS INDIA LTD THROUGH ALTERNATIVE DIRECT CHANNELS
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