Interactive Museum (Storytelling and Gaming Environment) Nowadays‚ the focus in museums is shifting towards the use of artefacts for providing an interactive experience to visitors‚ in contrast to the traditional museum approach‚ where the focus was on the collection‚ display and storage of objects. Hence‚ more people are increasingly visiting museums with the expectation to learn something‚ while having an entertaining experience. Digital technologies‚ in particular interactive storytelling
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JetBlue Airways: Starting from Scratch Case Study Analysis This case illustrates how an entrepreneurial venture can use human resource management – and specifically a values-centered approach to management – as a source of competitive advantage. The major challenge faced by Ann Roades is to grow this people-intensive organization at a rapid rate‚ while retaining high standards for employee selection‚ and while building a strong organizational culture. Strengths Weaknesses Clear niche JFK –
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) Importance and Scope of Commerce. Since the second part of the 20th century‚ the world is entered in the new era of the globalization. This era began with the creation of the GATT (General Agreement on Tariffs and Trade) in 1947 which finally lead to the creation of the WTO (World Trade Organization) in 1995. Those organizations have for objectives to accelerate‚ in the world scale‚ exchanges of goods‚ services by limiting the barriers of the commerce between the countries. In this era
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the onset of modern project management‚ the success criteria of a project lay solely on the technical success‚ or scope of the resulting product or service. Today‚ adherence to budget and schedule form a triangle of success factors alongside scope‚ with client satisfaction also developing as a key determinant of project success (Kerzner‚ 2004). However‚ the delivery of project scope will always take precedence over all other project factors‚ because if a project fails to deliver on its original intention
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Project Management Group Assignment Scope Statement & Report for Technology Associates‚ Inc. Table of Contents Table of Contents 2 Executive Summary 3 Overview 3 Key Elements of Success 3 Benefits 3 Summary 3 Organizational Background 5 Scope Statement 5 Requirements 5 Scope 6 TOTAL 6 Deliverables 6 Benefits 7 Risks 7 Critical Success Factors 8 Project Timeline (Work Breakdown Structure) 9 Project Management Office 10 Project Management Objectives 10 Assumptions
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Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter & Gamble’s
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Project Scope: This project provides application through intranet‚ where employee could improve their health by registered the company-sponsored program via the company’s intranet. This project can help company to decrease the premium costs‚ increase employees health as well as saving for full-time employees over the next four years. Project Time Frame: This work will take six months from the day it’s initiated. There have 7 members in our project team. They are project manager Tony Prince‚
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1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel". This goal is achieved by creating a company that offers comfortable‚ friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first‚ focused on providing customers a unique experience on every flight and with every interaction with JetBlue. (Annual report‚ 2005) 2. Brief STEP (social‚
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CASE STUDY: JetBlue Airways & Organizational Development: Partners for Change Michael Morales March 30‚ 2012 Table of Contents Abstract ………………………………………………………………………………...3 Introduction …………………………………………………………………………….4 Stage 1 - Entering and Contracting …………………………………………………….5 Stage 2 - Diagnosis ……………………………………………………………….........6 Stage 3 - Planning and Implementing ………………………………………………….9 Stage 4 - Evaluating and Institutionalizing …………………………………………....10 Conclusion ………………………………………………………………………
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Chapter 1 Scope of strategic marketing Marketing is a philosophy that leads to the process by which organizations‚ groups and individuals obtain what they need and want by identifying value‚ providing it‚ communicating it and delivering it to others. The core concepts of marketing are customers’ needs‚ wants and values; products‚ exchange‚ communications and relationships. Marketing is strategically concerned with the direction and scope of the long-term activities performed by the organization
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