The main motive of Amul is to maximize the return to the milk producers using the latest technology by providing value for money products to the consumers. Amul has been successful in terms of keeping balance between 3.1million milk producers and 1.2billion consumers. And in full filling this motive one of the major factors was Amul’s visionary‚ the father of white revolution‚ Late Dr Vergis Kurien’s perception towards the technology. 50years back when Amul was having milk in surplus in the winters
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Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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Distribution in AMUL India Guided By:- Submitted by:- Dr . Alok Mittal Sir Medha Nakhare MBA 3rd Sem Section- Y Introduction Sales Management-Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm ’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. These
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AMUL BUTTER – MP3 “Kaise sumjhaoon tumhe ki yeh Mera Pehla Pehla Pyaar (MP3)hai”. A billion page thesis‚ a never ending lecture‚ a review limited to 7500 characters and of course a silence till eternity can never explain my love for –AMUL BUTTER. Kaise sumjhaoon tumhe ki yeh AMUL BUTTER Mera Pehla Pehla Pyaar Hai. It was my Love at First Sight (Oops Sorry First Bite) and that’s the one for lasts. They say that we don’t have memories beyond the age of Five‚ ie‚ if asked we can’t tell anything
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The Birth of Amul The Kaira District Cooperative Milk Producers’ Union Limited was registered on December 14‚ 1946 as a response to exploitation of marginal milk producers by traders or agents of existing dairies in the small town named Anand (in Kaira District of Gujarat). Milk Producers had to travel long distances to deliver milk to the only dairy‚ the Polson Dairy in Anand. Often milk went sour as producers had to physically carry the milk in individual containers‚ especially in the summer
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MOTIVATIONAL STRATEGY Motivation is the process of indoctrinating sales people with the unity of purpose to maintain aharmonious relationship among each other in the sales organization. Motivation is the amount of effort that the sales person desires to expend on each of the activities or the tasks associated withthe sales job. The selection of the motivational tool is the most crucial step in the design process and that iswhatAMULalso kept in mind. AMULdeploys both types of motivational tools
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semester program. It gives us an opportunity to relate theoretical knowledge with real corporate situation. It also helps to improve our analytical skill‚communication skill and knowledge. We have done the project on industrial visiting of AMUL DAIRY. This project is totally based on secondary data. We have gathered information about marketing department‚ finance department‚ human resource department and other organisational processes from the company itself and from the internet. .
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(KCMPUL)‚ Anand‚ in Gujarat in December 1946. And so did GCMMF and brand AMUL establish consequently. AMUL LOGO AND ITS IMPORTANCE Motto The main motto of Amul is to help farmers i.e. Milk producers. Amul system works under objective of highest possible compensation to the milk [reducers and lowest possible price to consumers. Farmer are paid money in cash payment for the milk. Milk gives them money for the daily necessities. Amul is the one who started using their profits for the milk producers
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Introduction Amul is an Indian dairy cooperative‚ based at Anand in the state of Gujarat‚ India.[2] The word Amul(अमूल) is derived from the Sanskrit wordAmulya(अमूल्य)‚ meaning invaluable.[3] The co-operative is also sometimes referred to by the unofficial backronym: Anand Milk Union Limited. Formed in 1946‚ it is a brand managed by a cooperative body‚ the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF)‚ which today is jointly owned by 3.03 million milk producers in Gujarat.[4] Amul spurred India’s White
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oAmul a brand of success has managed to create a distinct and concrete image in the mind of the consumer. It’s all happens due to sincere‚ hard work and team effort or amul society‚ amul was formed in the year 1946 in the form of society by the visionary Dr .kurien with a noble purpose to uplift the village farmers to sustainable position by bringing them into the net of the society. Starting with a few liters of milk per day to millions and millions liters per day indicates the success
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