Group 5‚ Section 21 e-Business Strategy The emergence of e-business is radically changing almost all industries ranging from retail to media. An e-business process accomplishes a given business task by using digital technologies‚ often based on the Internet. This can be any business tasking such as procurement‚ sales‚ HR‚ or other admin tasks. An e-business is a company where a significant part of its business is based on the use of e-business processes. e-Business strategy‚ therefore‚ is any particular
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Levels of strategy • Corporate strategy (eg. Virgin‚ Nestle) Strategic Management Business‐level strategy Different ways of competing at the level of the individual Business Unit (SBU) How can competitive advantage be sustained? Hyper‐competition – Which industries/markets should we be in? – How is the corporate portfolio managed? • Business strategy (eg. Virgin Atlantic‚ Nestle babyfood) – Tactics used by an SBU to compete in the market • Generic strategies and how to sustain these
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Executive summary The purpose of this business strategy report was to analyze the internal and external environment of Ibis hotel and made recommendations to improve its generic strategy based on business-level and corporate-level strategy. According to analyzing the Ibis hotel’s internal environment‚ both tangible and intangible resources of the hotel were better than other economic hotels‚ because the facilities and equipment were in good conditions. Meanwhile‚ the Ibis hotel won many awards
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Business Strategy Air AsiaCompany BackgroundAir Asia is one of the companies that very successful in adopting the cost leadership strategy as one of their competitive advantages. Air Asia had been established on 12 december 2001 with Dato Sri TonyFernandez as the CEO. As what the slogan says now everyone can fly which actually attract thecustomers to buy the ticket and also they offer a lot of promotions to many destinations around asia andcustomers are chasing around in getting their promotions
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spillover effect of this turmoil has not spared the retail industry. A decline in foreign investment and a possible increase in unemployment or political turmoil in neighboring countries will all affect disposal incomes negatively among Asian consumers and certainly undermine retail sales negatively. However‚ times of great challenges are also times of great opportunities. In the midst of great uncertainty and increasing volatility in the overall business climate‚ Carrefour‚ the world’s second largest retailer
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Introduction to Business Strategy Introduction to Business Strategy - In House training and consulting Introduction to Business Strategy training courseThis introductory Business Strategy training course explores practical approaches to developing strategic thinking skills and implementing a strategic management process‚ by providing proven methods and robust tools for each stage in the development and implementation of business strategy. This highly practical Introduction to Business Strategy training
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INTERNATIONAL BUSINESS STRATEGY SPRING 2010 Office Phone Email Chiung-Hui Tseng 61411A (Institute of International Business) (06) 275-7575 ext.53512 ctseng@mail.ncku.edu.tw Texts Ireland‚ R.D.‚ Hoskisson‚ R.E.‚ and Hitt‚ M.A. (2009) The Management of Strategy: Concepts and Cases‚ 8th Edition‚ South-Western Press. Course Objectives In the past a few decades‚ the trend of globalization has rendered the world economies more interdependent. All businesses today (both international
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MGT4394 Business Policy & Strategy Days 2-3 Mini-Case A Horror Show at the Cinemaplex? Steve Gove‚ Virginia Tech Brett Matherne‚ Loyola University of New Orleans If the motion picture industry’s performance in 2007 were a feature presentation‚ the marquee would read “Massive Box Office: Smashing Records the Sequel!” At $9.63 billion‚ box office revenue set another record in 2007‚ a full 5 percent above the record set in 2006’s.1 An astonishing 1.4 billion tickets were sold in 2007. But beyond the
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Chapter 5 Business Level Strategy Successful business model is the product of successful business level strategies. A successful business model can give a company competitive advantage over rivals. To craft a successful business model‚ strategic managers must determine three issues stated below: 1. What to be satisfied-customer’s needs: Customer needs are the wants that can be satisfied by the means of attributes of the products. Customers choose a product based on: A. Product differentiation
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Corporate Strategy for Diversified Firm: (1) selection of industries to compete in (2) how the strategies of the business unit should be coordinated HORIZONTAL STRATEGY – coordinates the goals and strategies of related business units; should exist in the group‚ sector and corporate level; bottom-up H strategy rarely happens (the B unit managers have the resources and influence interrelationships) Emerging new pattern of competition – among clusters of related B units Why H strategy? – Horizontal
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