Introduction Capstone is a business simulation designed to teach strategy‚ competitive analysis‚ finance‚ cross-functional alignment‚ and the selection of tactics to build a successful and focused company. In each round‚ we have to meet the buying criteria for our customers in each segment. We have five different products: Traditional Segment‚ Low-End Segment‚ High-End Segment‚ Performance Segment‚ and Size Segment. Each round is a year in the company’s life and decisions are made in research and
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0 PURPOSE OF REPORT This report presents a plan to market sell ‘Batik’ to Singapore. This is to identify whether the Malaysia Company which is Barakaff Holdings Sdn Bhd and its product Batik suitable for going international. In order to identify this‚ this report is also using PESTEL analysis to identify potential opportunities and threats of the Batik Company. Besides that‚ a ‘5 Forces’ analysis is to reveal the threats that the company will face in Singapore. Moreover‚ this report also to suggest
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Marketing Simulation: Managing Segments and Customers Prepare Tab Video Transcripts How to Play Video and Initial Customer Interview Videos “How to Play” Audio Script In this simulation‚ you are the newly appointed CEO for Minnesota Micromotors‚ a medical motors device manufacturer. You must determine the company’s overall marketing strategy and make critical decisions around Minnesota Micromotors positioning relative to ever-changing market segment needs and behaviors. These include setting the
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October 10‚ 2011 was the day when I joined the Stock Market Game with $100‚000. Over the term‚ I made $11‚807 which means 11.8 % of profit. I started the game with buying popular stocks such as Apple‚ AT&T and Verizon. They were not making much profit. So I looked for a new way of making more profit and I started short selling trade. Walmart‚ Amazon and Apple were good stocks for short selling before thanksgiving week started. Because most of the consumers were waiting for thanksgiving sales keeping
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Business Studies Preliminary Assessment Task Business Report for QANTAS 1. Executive Summary: The main focus of this report is to identify the legal classification‚ the characteristics‚ the life cycle stage of Qantas and one internal and external stakeholder that is affected by the activates of Qantas. The legal classification describes that Qantas is a public company and has changed its legal classification in the growth and maturity stages of the business life cycle. The characteristics of Qantas
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1. INTRODUCTION Simulation history is viewed in different angles including: -simulation uses e.g. analysis‚ training‚ research. - types of simulation models e.g. discrete-event‚ continuous‚ combined discrete - simulation programming languages or environments e.g. Arena‚ SIMSCRIPT‚SLAM and - application domains or communities of interest e.g. communications‚ manufacturing‚ military‚ transportation). The objective of this history is to highlight people‚ places‚ and events that have marked
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BUS4002 Business project Module Tutor: Mr. Mike Fearey Student: Zhe Wang Student Number: 12422482 Date: 29/06/2013 Word Count: 5136 Content 1.0 Introduction The report will choose the Toyota Motor Corporation as a case and analysis some questions about the company. There are three chapters in the report; these chapters discuss the competitive position‚ cross-cultural and the balance of social responsibility and profitability. Toyota is a famous
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CB2505 E-Business Entrepreneurship Project Business Report – Tennis Corner Table of Contents 1. Executive Summary Tennis Corner provides one-stop service for customers who want to learn tennis from offering tennis class to buying tennis equipment. Inspired by Tutor Kingdom and Groupon‚ Tennis Corner is a combination of both that we create an online platform for customers to match with our professional coaches and do shopping for tennis equipment. Moreover‚ we also provide direct access
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General Environment The fastest growing sports organization in the world‚ the Ultimate Fighting Championship (UFC)‚ started in 1993 as a professional mix martial arts (MMA) organization. Once the UFC brand was launched‚ MMA popularity surged in Brazil‚ followed by immense interest in Japan where these bouts became major events. The most recent fight in April‚ UFC sold 55‚000 tickets in minutes‚ became the largest paid audience in North American to witness a mix martial arts event. They delivered
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REPORT FOR THE MANUFACTURE OF LEVIS STRAUSS LADIES’ JEANS FOR EDGARS RETAIL STORES To Directors of Edgars‚ This report serves to provide information about Levis Strauss Jeans which we wish to sell through your retail stores‚ Edgars. Levis Strauss is a clothing line which has the potential to become very popular‚ especially once our new line of ladies’ jeans is introduced into the market. Target Market Although the target market for our Jeans is limited to women‚ the popularity and demand
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