Code: MG525 Session 1 Session Name: Basics of Strategic Marketing Session 1: Basics of Strategic Marketing SESSION 1: OBJECTIVES: Identify the differences between strategic marketing and conventional marketing. Define marketing and comprehend its scope. Review some core marketing concepts. Identify how companies orient themselves for marketing. Define vision‚ mission‚ and goals in the organizational context. Apply strategic tools for company analysis. SESSION 1: COURSE OBJECTIVES COVERED
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an audit for this company? Explain the reasons for your decision. Yes‚ audits exist because of regulatory mandate (required by government). There are three theories which propose reasons why demand for audits might exist without regulatory mandate: 1. Agency theory (The focus of the agency demand for auditing is more related to the stewardship role of accounting- which is more an examination of what has happened.) The separation of ownership and control of organizations has resulted in an information
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A point estimation is a sample statistic that gives a good guess about a population parameter. In the same way‚ a point estimate of the mean overpayment is simply a good guess about what the average overpayment for the population is. Investigating all 1‚000 claims and obtaining the overpayment amount for each would either be impractical‚ unfeasible or both. Thus‚ the auditor deems a sample size of 50 claims to be adequate and sufficiently representative of the entire population. The mean overpayment
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Unintentional discrimination occurs when a company’s policies uncritically reflect prejudicial stereotypes yet do not involve overt racial prejudices of its managers or executives. Does legislation to verify voter identification fall under the domain of unintentional or intentional discrimination? Explain your views. In my opinion‚ legislation to verify voter identification falls under the domain of unintentional discrimination. In our text‚ it defines intentional discrimination as “Discrimination
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In your opinion‚ what is the best way to reduce child labor for multinational corporations? How is the phenomenon of child labor viewed from your ethical perspective? Given the ethical perspective of a particular group to which you currently belong‚ or previously belonged‚ how would child labor be viewed? In my opinion‚ the best way to reduce child labor for multinational corporations is to help the host nations in stressing the value of education to its citizens and improving educational opportunities
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Imagine you are managing a design project that will create an interface for automobile mechanics. The interface would be used by the mechanics to look up various fixes and parts for any number of makes or models of automobiles that may come through their garage. Decide what usability measures would be most motivating when designing this interface and describe the unique challenges you would have to plan for when designing an interface for an automotive repair shop. Use supporting evidence to support
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From your ethical perspective‚ do you ignore the company’s past and research the current product‚ digging around for alternative ethical viewpoints‚ or do you accept the possibility of earning a simple profit? The best way to go into this is to do a detailed background check on the prospective company. The best way to avoid potential problems in investing is to use the ethical investing principle. Our text states‚ “Ethical investing commonly involves avoiding stocks related to armaments‚ tobacco
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Teeya Clarke MBA 621-Financial and Managerial Accounting July 11‚ 2015 Problem 2-3 Indicate the net effect on assets‚ liabilities and owners’ equity resulting from each of the following transactions: Assets=Liabilities+owners’ Equity 1. Capital stock was issued for $100‚000 cash This will increase assets by $100‚000 and increase equity by $100‚000 2. Bonds payable of $25‚000 were refunded with capital stock. The liabilities will be decreased by 25‚000 and increase equity by 25‚000 3. Depreciation
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Chapter 1 1. What is the most important difference between a corporation and all other organizational forms? A corporation is legally separate from its owners; it is an artificial being under the law. 2. What does the phrase limited liability mean in a corporate context? Limited liability refers to the amount of liability an owner has. The owner is only liable for the amount they invested in the corporation. 3. Which organizational forms give their owners limited liability? LLC
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Homework (100 points) Part 1 Create the tables from demo.sql script Download and Copy the demo.sql file from the Doc Share to the C:\temp directory. At the sql prompt enter the command @V:\temp\demo.sql. This will create some tables and insert data into them. View the script in notepad to determine the table names that were created. Use the describe command to view the structure of the tables. Please use the template below to provide your solutions. Write SQL statements to solve the
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