Marketing Case Study (2) Godrej ChotuKool: A Cooling Solution for Mass Markets Q.1. Assess the business scenario for ChotuKool? What are the critical success factors for this product to succeed? ChotuKool falls in to the business of refrigeration‚ to understand the business better let us understand the overall refrigeration business But before that lets looks at the consumer durable market‚ the consumer durable market consists of products from watches to fans. With the help of the below mentioned
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Jitendra Kumar Chaurasiya PCOM no. : 166 IIM Lucknow KPCL Case Study Solution Problem at hand: This case is about KCPL which was started in 1945‚ by Mohan Kumar Gupta. It started business in the candy industry but subsequently moved to “Glucose biscuit” Industry with “MKG” brand. There were two national player “A-one and International biscuits” in the market. In year 1986-87 the company incurred losses. A-one with sales over 1200 tonnes/month wanted to increase its production capacity by
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Butler Case Analysis FNCE 4850 Mr. Butler has distinguished himself in the market by having the lowest prices available. In order to keep up with industry demand‚ Mr. Butler has to finance his exponential growth through external financing. While Mr. Butler does reinvest all of his net profit back into the business‚ it is not a substantial enough to support this growth‚ due to the small net profit margins. Mr. Butler believes that his new loan of $465‚000 is more than enough to cover his
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Statement of the Problem At first glance‚ Clarkson Lumber appears to be a healthy company. However‚ despite rapid growth and increasing sales Clarkson Lumber finds itself searching for additional funding to compensate for a shortage in cash to fund its expanding business. Clarkson Lumber is in this situation for a number of reasons. The company’s inability to receive payments from customers in a timely manner created a severe impact in the company’s cash flows. The age of account receivables
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Ascendum Solutions is a worldwide information technology solutions providing company. They provide innovative technological solutions which are generated by businesses and the challenges they face while doing businesses. Ascendum Solutions India Pvt. Ltd. works with SMB’s and with organizations at enterprise level. Their portfolio includes many Fortune 1000 companies and helps them in solving their business challenges. Their success lies in
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Butler Systems and SDX Chemicals have reached a crucial point of their business relationship. These two companies have built a working relationship that has existed since 2005. They companies know one another and have built a committed relationship to one another. What happens next could either resolve the affair or terminate the arrangement and commitment the two companies have created over the previous years. After assessing the situation‚ the Vice President must decide which action to take‚ prevent
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Company Overview Aircraft Solutions (AS)‚ located in Southern California helps customers through all phases of new product development from prototypes to final large-volume production and assembly. Aircraft Solutions is a leader is design and fabrication of component product and services for companies in the electronics‚ commercial‚ defense and aerospace industry. AS’s mission is to provide customer success through machined products and related services and to meet cost‚ quality and schedule requirements
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business: Cartwright Lumber Company Nature of the business: Retail distribution of lumber products Overview The Cartwright Lumber Company had been found in 1994 as a partnership by Mark Cartwright and his brother-in-law Henry Stark. Later in 2001‚ Mr. Cartwright bought out Stark’s shares and incorporated the business. Now‚ Mr. Cartwright is a sole owner and president of the company. The business is located in the Pacific Northwest region and does the retail distribution of lumber products in the
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FIFE SOLUTIONS LTD SECTION A: STARTING UP Fife Solutions Ltd‚ a firm of IT consultants was set up by Pradeep Sharma and Justyna Brown 10 years ago. It had always been their dream whist at University to set up their own business but immediately after graduating‚ they went their separate ways and gained experience in the IT field. A generous development grant from the government allowed them to pursue their dream and Fife Solutions was born. This new company allowed Justyna and Pradeep to play
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The Solution In Synaptics Solutions’ recommendation‚ Filton College chose to purchase some sort of Meru Networks wi-fi system. Synaptic Solutions began the changeover by disconnecting the legacy equipment thought to be causing the networking problems. Shortly thereafter‚ they began deploying the Meru Networks networking kit. Within the primary period‚ twenty-one Meru AP201 Entry Points (APs) have been set up through the entire WISE campus and a Meru MC3050 controller had been combined with
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