in current period CHAPTER 1 Marketing: Creating & Capturing Customer Value Marketing – the process by which companies create value for customers and build strong customer relationships in order to capture value from the customers in return • Marketing is managing profitable customer relationships o Attracting new customers o Retaining and growing current customers The Marketing Process (a five-step model) 1. Understand the marketplace and customer needs and wants 2. Design a customer-driven
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of the concepts in nursing. The nursing process is a series of scientific steps that can be applied to a patient to fulfil his or her basic needs and helps to solve the clinical problem independently. It is based on a nursing theory developed by Ida Jean Orlando in the late 1950’s. It is an essential part of the nursing care plan and consists of five steps. They are: assessment‚ nursing diagnosis‚ planning‚ implementation and evaluation. The nursing process highlights the patient as the central character
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Transportation Decision for Families Transportation today is much different from the way that it was 50 years ago. At that time‚ people who wanted to buy an automobile had a small variety to choose from. Nowadays‚ there are so many choices that it could take months to look at all the cars on the market. For those buyers who are looking for a vehicle for their families‚ one of the first questions is‚ “should I buy a sports utility vehicle (SUV) or a four-door sedan?” To reach a decision‚ a buyer can compare
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human resource functions of an organization which are been thought of matching process between applicants and enterprises. Selection process begins as the job advertisement and receiving the reply from the applicant or some unsolicited enquiries. In order to catch the suitable candidates and obtain the right person for the job‚ HR should make a series of obstacles to eliminate applicants from the contention. For example‚ application forms‚ tests and interviews can evaluate the applicants’ skills‚
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Decision-Making Decision-Making Decision-making introduction Excellent decision-making is an essential tool used for management and leadership within an organization. It is important that an organization learns to make appropriate and well-considered decisions; in return the manager will lead the team to spectacular and well deserved success. However‚ poor decisions made can lead to failure. Decision-making is essential to organizations across the globe‚ especially the health care
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CHAPTER 18 Investment Decisions: Ratios Test Questions 1.Income multipliers: a. are useful as a preliminary analysis tool to weed out obviously unacceptable investment opportunities. 2.The overall capitalization rate calculated on a potential acquisition: a. is the reciprocal of the net income multiplier. 3.The operating expense ratio: c. expresses operating expenses as a percent of effective gross income. 4.The equity dividend rate: b. expresses before-tax cash flow as a percent of the
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Consumer Decision Making Basic Psychological Processes Memory Marketing Stimulus (Topic 5) • Product • Price • Place • Promotion Exposure/ Attention Perception Consumer Behavior Attitude The Decision Making Process • Learning Problem Information Judgment Post-purchase behavior recognition search & Decision Consumer Decision Making • Decision Making Process (DMI) Consumer Decision Making Process • Decision Making - Problem-solving process - Choice
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1. What is Decision Making? Decision-making is an essential aspect of modern management. It is a primary function of management. A manager’s major job is sound/rational decision-making. He takes hundreds of decisions consciously and subconsciously. Decision-making is the key part of manager’s activities. Decisions are important as they determine both managerial and organizational actions. A decision may be defined as "a course of action which is consciously chosen from among a set of alternatives
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performance in decision terms has been the subject of active research from several perspectives. From a psychological perspective‚ it is necessary to examine individual decisions in the context of a set of needs‚ preferences an individual has and values they seek. From a cognitive perspective‚ the decision making process must be regarded as a continuous process integrated in the interaction with the environment. From a normative perspective‚ the analysis of individual decisions is concerned with
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The Decision making process 2.1 Decision making 2 2.2 Rationality in making decision 2 2.3 Importance of decision-making 2 2.4 Limitation of decision-making 2 2.5 Level and types of management decision-making 3 2.6 Ethical issue and decision-making 4 2.7 Types of decision 5 2.7.1 Programmed 2.7.2 Non-programmed 2.8 Group Decision making 6 2.8.1 The Nominal Group Technique 2.8.2 Delphi Group Technique 2.9 The Decision making Process 7
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