high response rate and that the likely level of error being introduced into the research result is low. 2. Focus group discussion A small group of people‚ considered to be representative of the target segment‚ invited to openly discuss products or issues at their leisure time in a relaxed environment. (Market Intelligence) This method is useful in providing a qualitative data. It is inexpensive to conduct‚ it can be done quickly‚ and it can provide useful‚ timely‚ qualitative data. It
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CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
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I become a KFC franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building‚ training expenses‚ grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure
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ASSIGNMENT ON SWOT ANALYSIS OF KFC Submitted to: - Submitted by:- Lecturer in management LSB LPU‚ Phagwara
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high growth areas (i.e. China) By 2006‚ KFC had 1‚700 restaurants in China‚ more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters‚ while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonald’s in China‚ and by 2006‚ KFC was opening a new Chinese outlet every 22 hours. Yum!’s boss David Novak told Business Week (October 30‚ 2006) that he hoped to eventually have as many KFC restaurants in China as in the United
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2010 Asian Institute of Management‚Manila 1 Company Background KFC Corp‚ owned by YUM brands is one of the oldest(1952) and most popular chicken and food restaurant in the world. Other restaurants under YUM brands are Taco Bell‚ Pizza hut‚ Long John Silver’s and A&W KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of other meat products suiting to local palate. In India they opened in 1995 and are lagging behind
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........................................................................................................... 3 II.Introduction....................................................................................................... 4 III.Profile of KFC...................................................................................................4 IV.Industry Analysis...............................................................................................4 V.Marketing Strategies of Pakistan
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AN INTRODUCTION. Advertising is a favorable representation of product to make consumer‚ customers and general public aware of product. It let the potential buyers‚ general public and end users to be aware and familiar with the brands and their goods and services. Before going on the importance of advertising‚ we would have an introduction to advertising first.
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Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range of healthier products‚ allowing
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that this article ’s Criticism section may be compromising the article ’s neutral point of view of the subject. Possible resolutions may be to integrate the material in the section into the article as a whole‚ or to rewrite the contents of the section. Please see the discussion on the talk page. (April 2010) Environmental concerns KFC in the US has been accused by Greenpeace of a large destruction of the Amazon Rainforest‚ because the supply of soy used for chicken food that KFC receives from Cargill
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