BNU5013 – International Management Strategies Post-Module Assignment for Prof. Minyuan Zhao The topic for our team presentation was the expansion of Global Franchise Architects (GFA) into Kenya. The group selected this company as we had just completed a communication strategy for them on how to expand in India‚ and one of our colleagues who is from Kenya thought that it might be a viable option for GFA to expand into Kenya. This paper will attempt not to repeat any facts stated already
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Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor ’s Associates‚ Inc. Subway is one of the fastest growing franchises in the world with 40‚229 restaurants in 102 countries and territories as of 11 September 2013.[1] It is the largest single-brand restaurant chain and the largest restaurant operator globally.[3][4][5] Subway ’s main operations office is in Milford‚ Connecticut; five regional centers
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Malaysia which includes Sabah and Sarawak as well‚" Loo told reporters after the launch of the BCARD and Chatime collaboration at a Chatime outlet in Bandar Puteri Puchong yesterday. He said his company‚ Loob Holding Sdn Bhd‚ brought in the bubble tea franchise from Taiwan two years ago‚ with him operating the first outlet as the cashier in Pavilion mall. | "In the beginning‚ it was tough to convince people to try our product. I had to use every trick in the book to tell them that our bubble tea is not
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MODULE 1 1. Brief history of the chosen company. 2. The company’s mission statement: Mission‚ Vision‚ Major Goals‚ Core Values. 3. Some preliminary evaluation of the CEO’s leadership capabilities in comparison with key characteristics of good strategic leaders. Question 1. Brief history of the chosen company. 1. Introduction PHO24 used to be a Vietnamese noodle restaurant chain belonging to Nam An Group‚ the biggest F&B Corporation in the country. Apart from PHO24‚ Nam An
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MPRA Munich Personal RePEc Archive E ective advertising and its in uence on consumer buying behavior Ghulam Shabbir Khan Niazi and Javaria Siddiqui and Burhan Ali Shah and Ahmed Imran Hunjra Quiad-e-Azam University Islamabad‚ Pakistan.‚ Federal Urdu University of Arts‚ Science‚ & Technology Islamabad‚ Pakistan‚ Iqra University Islamabad Campus‚ Pakistan 2011 Online at http://mpra.ub.uni-muenchen.de/40689/ MPRA Paper No. 40689‚ posted 16. August 2012 10:02 UTC 114 Information Management
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Different but the Same: An Analysis of Aesthetics in the Call of Duty Franchise First Person Shooters (FPS) is one of the most famous genres within the gaming industry. It started with titles like Doom‚ Counter Strike‚ and now Call of Duty. Nowadays‚ console and PC gaming is a billion dollar industry. Multiple corporate and independent developers are working day in and day out to supply the market with better‚ bigger games. However‚ there are some titles which stand out from the rest‚ titles that
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MAF 680 INTEGRATED CASE STUDIES GUIDELINE TO CASE 3 – FRANCHISE BUSINESS A. STUDENTS ARE REQUIRED TO FORM A GROUP THAT CONSISTS OF NOT MORE THAN TWELVE (12) MEMBERS IN A GROUP. B. THE LEADER OF THE GROUP IS REQUIRED TO GATHER THE NAME AND MATRIX NUMBER OF ITS MEMBERS AND FORWARD THIS TO PUAN AINUL (HEA UITM KBM)‚ INORDER FOR THE OFFICER TO PRODUCE A LETTER OF ACKNOWLEDGEMENT/CONFIRMATION THAT YOU ARE THE STUDENTS OF FACULTY PERAKAUNAN UNDERTAKING MAF680 AND ARE REQUIRED TO DO FIELDWORK AND TO DO
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years and franchises‚ I started as an overnight counter-person up to management position. My goal is to own a Dunkin Donuts franchise. I also want to run the franchise‚ to deal with the day-to-day operations. I don’t want to just own it. With the experience and knowledge that I learned over my years working for Dunkin Donuts‚ I know that I will succeed as a franchisee. Dunkin Donuts was founded 65 years ago by a man named Bill Rosenberg. Five years after that he licensed his first franchise. Dunkin
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Business buyer Behavior | | | | In last Lesson we discussed the Consumer Buying behavior. Today We will discuss business buyer behaviour‚ types of buying situations‚ participants in the business buying process‚ and major influences on business buyers so our today’s topic is:BUSINESS MARKETS AND BUYING BEHAVIORThe business market includes firms that buy goods and services in order to produce products and services to sell to others. It also includes retailing and wholesaling firms that buy goods
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Buying Centre Aimee O’ Brien‚ 11415928 Slide 1) Introduction The buying centre is a Decision making unit. It is a unit of employees making decisions when involved in purchasing. In contrast to consumer buying‚ buying decisions in a business setting are mostly made by a group of individuals‚ who share some common goals and the risks arising from the decisions. It consists of those people in the organizational who are involved directly or indirectly in the
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