TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI TO STUDY THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR IN MUMBAI GRIZZEL RODRIGUES ST. ANDREWS COLLEGE S.Y.B.M.S ‘A’ ROLL NO: 3242 THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR – A STUDY IN THE MUMBAI INTRODUCTION: Social media is a social instrument which is used as a tool where people communicate with each other. According to Evans‚ social media in not only about people reading and disseminating
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1. How would you differentiate between organizational buying and individual buying? Taking the example of purchase of a computer for your personal use and for organizational purposes‚ explain the differences. Answer : Definition of organizational buying: Webster and wind define organizational buying as follows: ‘Organizational buying is a complex process of decision making and communication‚ which takes place over time‚ involving several organization members and relationship with other
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Buying a home is a big decision‚ yet if done wisely can be a hugely rewarding experience. For me‚ being a first time home buyer‚ it was an extremely complicated and confusing process. Purchasing a home involves much more than simply spotting the perfect house for sale on the corner‚ calling the number listed and moving in. Thankfully‚ I found the right people to help and guide me through this thrilling yet exhausting experience. These are the channels that I went through when I purchased my home
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Consumer behavior is the behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of‚ products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used‚ instead they prefer differentiated products that they feel reflect their own special needs‚ personality
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a variety of goods and services to satisfy his wants and he is always influenced in his purchasing activities by some considerations which lead him to select a particular commodity or a particular retail store in preference to others. So‚ consumer buying is more complex. Consumer purchases are likely to be influenced by physiological‚ psychological and sociological factors. The commodities and services are brought by the consumer to satisfy his basic needs‚ for comfort‚ pleasure‚ recreation and happiness
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communication (advertising and marketing)‚ identity (you are what you buy)‚ social status‚ decision-making‚ mental and physical health (Holt et al 2004). Customer behavior study is based on consumer buying behavior‚ with the customer playing three distinct roles of user‚ informer and buyer. According to Loudon (1988) consumer behavior is the study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy
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WAYS OF BUYING BEHAVIOR According to the concept of marketing the buying behavior can be divided in two ways :- 1. Consumer Behavior: - It includes that user who buys the product for the direct consumption‚ not to use for further sale purpose. Like as home users. 2. Business Behavior: - It includes those users who buy the product for the further sale purpose. Like as shopkeepers‚ dealers‚ and retailers. BUYING ROLES IN BUYING BEHAVIOR In the buying behavior there are different
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Buying a car can be a traumatic and financially draining experience‚ being prepared can save you money and get you a better car. There are steps you can take to reduce your out of pocket expenses and ensure you get reliable transportation. Be prepared for the salesman‚ pay attention to what the car has to say‚ and bring help. Getting the most out of your hard earned dollars is the name of the game. First and foremost‚ be prepared. Find the car you want‚ and research it. Print the blue book
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Q4. (b) Find two ads that depict two different defence mechanisms and discuss their effectiveness. Q5. (a) How can marketers use measures of recognition and recall to study the extent of consumer learning? Q5. (b) What is market Segmentation? How is the practice of market segmentation related to the marketing concept? Q6. (a) What is cross- cultures consumer analysis? How can a multinational company use cross- cultural research to design each factor in its marketing mix? Q6. (b) How should marketers
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Did you know that millions of homeowners in 2016-2017 lost their homes due to buying a house twice their income. I decided to do my topic on buying a home‚ because I have always been fascinated by the look of houses and how the real estate business works. Today‚ I will be explaining to the class how the steps of buying a home works II. Body Main Point There are a few steps to buying a home and today I am going to be explaining them to you so that you will be comfortable when it is time for you
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