brand is under-researched (Mela‚ Gupta & Lehman‚ 1997). In the long-run‚ advertisement help brands by making consumer less price sensitive and more loyal. Exposure of an ad is crucial to be effective in changing consumer knowledge‚ attitude and behavior (Evans‚Moutinho & Van Raaj‚ 1996). And for the ad to be seen‚ it must grab the
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Confectionery Products - Consumer Behavior Common Factors in Ladders Following factors were observed to be common in the consumption patterns of the targeted age group. Social Desirability The targeted consumers are school going children‚ who believe having white and clean teeth is a major feature of looking good. Therefore‚ they believe that having too many chocolates would blacken their teeth or even resulting in a teeth fall out. They are certain that their friends would make fun out of
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anticipated by CRISIL‚ FMCG sector will touch around Rs. 140000 crores by 2015 (33.4B$). This post will through some pointers for growth in FMCG Sector and update with the contemporary category trends. Growth Drivers: FMCG Sector 1. Disposable Income: There is increase in disposable income‚ observed in both rural and urban consumers‚ which is giving opportunity to many rural consumers to shift from traditional unorganized unbranded products to branded FMCG products and urban fraternity to
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Consumer Preference of international Brands over local brands in FMCG Products Name: - Saad Hasan Registration No: - 4768 Course: - Methods of Business Research Submitted to: - Sir Qazi Salman Table of Contents Abstract:- The study is aimed to determine the consumer preference of international brands over local brands in FMCG Products. As Pakistan is a poor nation where per capita income is $1254. In this kind of scenario it looks very difficult for an Average Pakistani to
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systems are regarded to be a subset of the overall internal controls procedures in a business‚ which cover the application of people‚ documents‚ technologies‚ and procedures used by management accountants to solve business problems such as costing a product‚ service or a business-wide strategy. Management information systems are distinct from regular information systems in that they are used to analyze other information systems applied in operational activities in the organization. Management Information
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availability of VLCC PERSONAL CARE Products in the market. B) To know the end user response towards VLCC PERSONAL CARE products. C) To know the factors which affect the growth of VLCC products. D) To know the services provided by VLCC PERSONAL CARE products in the market. Chapter -2 INTRODUCTION 2) INTRODUCTION:- The whole study about the factors which affect the buying patterns of the end consumers in personal care products. The factors like presence ‚promotion
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05-03-2010 Serious About a Relationship? White Papers Register for our new sletter: Webinars Search Home > Six Ways to Use C RM Systems to Prepare for Economic Recovery C ustomer Relationship Management: C oping With Budget C uts Nine Cycles of (Business) Life and C ustomer Relationship Management Not that either assertion is w rong. A Buyer’s Guide to CRM Functionality Answer a few questions to download a FREE whitepaper now. Do you currently have a CRM system?: If yes‚ what
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Table of Content Title 2 1.0 Introduction 2 1.1 Background of the Study 2 1.2 Problem Statement 2 1.3 Research Objectives 3 1.4 Significance of the Study 3 1.5 Scope of the Study 4 2.0 Literature Review 5 3.0 Research Methodology 7 3.1 Theoretical Framework 7 3.2 Generation of Hypothesis 7 4.0 Conclusion 8 Reference: 9 Title Factors that affect consumer purchase decision of hybrid vehicles (Green Vehicles) in Malaysia. Introduction 1 Background of the Study With
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SYNOPSIS - Study Of Consumer Oriented Sales Promotion in FMCG (HUL - Hindustan Unilever) Made by: Shiva Purswani INTRODUCTION Now a days most of the FMCG companies are considering sales promotion as an important part of their marketing strategy
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and only 10-20% in the industrial equipment industry. Within a industry‚ a low and high spending companies can be found. This project explores and extends the congruency framework by incorporating the impact of promotion schemes on consumer buying behavior. INTRODUCTION TO PROMOTION SCHEMES Promotional Scheming is simply the creation of plan to profit from a market. Stocks‚ Bond‚ Commodities‚ Forex markets can all be schemed. Scheme by definition means "A systematic plan of action". Promotion
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