Secondary data is collected from the internet and various books of insurance and brochure provided by the company. This work done by me helps me to know the preference of consumer before opting for any insurance plan and help me to focus my study towards the Reliance life insurance company. This helps me to design the strategies for Reliance and how it can build the brand loyalty among the consumer and further helps me to know the perception among the consumer for RLIC and how it can improve in its
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CONSUMER BEHAVIOUR IN TOURISM The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time‚ money‚ effort) on consumption-related items. The field of consumer behavior covers a lot of ground. According to Solomon (1996)‚ consumer behavior is a study of the processes involved when individuals or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas‚ or experiences to satisfy needs and desires. The marketer needs to understand
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IJAPS‚ Vol. 6‚ No. 2 (July 2010) SINGAPOREAN YOUTHS MUST HAVE WINGS AND YET KNOW WHERE THEIR NEST IS Nicole Tarulevicz* School of Asian Languages and Studies‚ University of Tasmania e-mail: nicole.tarulevicz@utas.edu.au ABSTRACT Young people generally form the future of any nation state and Singapore is no exception‚ it is‚ however‚ especially concerned about the future of itself as a nation. For Singapore the theme of youth is doubled‚ as the newness of the nation is a mirrored reflection
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Reasons for not Buying a Car As we all know‚ with the improvement of living standard‚ more and more people could afford to buy a car. But only a small number of them choose to do so. Why? First‚ not buying a car will help us save much money. In China‚ when people talking about buying cars‚ they always say that it’s easier to buy a car than than to maintain one. In other words‚ if we had got a car‚ we would have had to take more things into consideration such as the petrol‚ the requirement
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Amber Green Section 1 November 10‚ 2017 Youth Sports Over 5 million kids and teens participate in sports in any school year. Many people claim that sports do more harm than good‚ but sports have many positives. Youth sports are helpful. Being that sports are proven to have positive outcomes on kids and teens‚ help them stay active and away from obesity‚ and they are a big part of teen’s lives today. Many people see sports are harmful and glamorized - taking attention away from the arts and academics
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Marketing specialists at Napanee Beer Co. developed a new advertising campaign for summer sales. The ads were particularly aimed at sports events where Napanee Beer sold kegs of beer on tap. The marketing group worked for months with a top advertising firm on the campaign. Their effort was successful in terms of significantly higher demand for Napanee Beer’s keg beer at sports stadiums. However‚ the production department had not been notified of the marketing campaign and was not prepared for the increased
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MGT 219 – Organizational Behaviour Organizations are structured according to the symbolism of gender – that is‚ their culture is gendered (Gherardi‚ 1995). However since the sexual discrimination act 1975 and the equal opportunities act 2002‚ it would be easy to assume that a culture which bullies and undermines women is long gone. This is not the case at Sky Sports and we will therefore be examining the issues that are presented to us in the case study. The Sexual Discrimination Act 1975 made
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Home buying should be something you look forward to and are excited about. However‚ there are several home buying myths that keep people from actually committing to buying a home simply because of untruths that are floating around out there. That’s why we have compiled the most common myths about home buying and are going to give you the facts once and for all. Don’t let any of these home buying myths keep you from enjoying one of the greatest pleasures in life‚ which is owning your own home. Do
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Section 1:Youth Culture and Sub-cultures Youth defined as a separate social category from children and adults only became the subject of sociological and media interest in the 1950s. Early theories focused on the concept of youth culture‚ i.e. the idea that young people in general shared a common culture and identity which set them apart from adult culture. 1. The development of youth sub-cultures Introduction The idea that youth subcultures are a product of social class
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Nowadays‚ bra is a type of fashion getting restless for something new. There are dozens of bras types to fit a female consumer¡¦s taste‚ need‚ style‚ size and particular occasion. Types such as push-up bras‚ full-coverage bras‚ maternity bras‚ sport bras‚ underwire and no underwire bras have made popular focuses on the upper torso of a woman‚ therefore‚ to most female consumers‚ an extravagant waste of cash is no doubt to be spent for this product. The number of consumers spending dollars
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