References: Jeong.J. (2004) Exploring the impact of advertising on brand equity and share holder value‚ University of Texas at Austin. Wangsa.I.H.S. TV-Based advertising and impact to the dimension of brand equity: Towards effective marketing communication. Rajh.E. Effects of marketing mix elements on brand equity. Ayanwale.A.B‚ Alimi.T‚ Ayanbimipe.M.A. (2005) The Influence of Advertising on Consumer Brand Preference‚ Department of agriculture economics‚ Obafemi Awolowo
Premium Brand Advertising Brand management
Introduction The influence of secular music on youth has always had a close relation to violence and negative behaviour. From fifties ‘Rock and Roll’ to present-day ‘Rap’ concerts‚ audience members have been involved in brawls‚ rapes‚ stabbings‚ shootings‚ drug use and numerous other criminal activities while listening to their favourite groups. Irrational behaviour at ‘Rock and Roll’‚ ‘Heavy metal’‚ ‘Rap’‚ and even ‘Country music’ concerts is nothing new. In fact‚ some people believe that this
Premium Rock music Rape United States
Indian Institute of ManagementKozhikode | Assignment – Consumer Behaviour | ARUNPRASAD ANNAMALAI EPGP-04A-011 Question: - Retail stores put a number of items on the aisles leading to the checkout station. These are placed there to remind customers of things they may have overlooked‚ or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words‚ the customer simply sees a product and purchases
Premium Emotion
My own thoughts on Youth Rebellion Youth rebellion is a vital process of a child’s turning into an adult. It can also be seen as teenage rebellion. What is the exact definition of youth rebellion? This is the Wikipedia version: "As part of their development into young adults‚ humans must develop an identity independent from their parents or family and a capacity for independent decision-making. They may experiment with different roles‚ behaviours‚ and ideologies as part of their process of
Premium Mona Lisa
lesson of Walking in someone else’s shoes. The metaphor of walking in someone else’s shoes indicates the understanding of a person by seeing things from his or her perspective. These three texts are set in the 20th Century‚ during a time of great racial inequalities and discrimination in society. To Kill a Mockingbird explores the idea - walking in someone else’s shoes‚ through the issue of racism. Rabbit Proof Fence ponders the idea - walking in someone else’s shoes‚ though the subject of prejudice
Premium To Kill a Mockingbird African American Rabbit-Proof Fence
i.e. the youth has become emerged with new personality characteristics‚ which has made them more powerful than ever before. Similarly‚ the youth has become more spendthrift in their daily routine to satisfy their self-concept and social circle they belong to or wish to move in to. From yester years‚ spending pattern of youth has increased at large and they have now more autonomy at making buying decisions. This research is giving a clear answer of youth spending behaviour and factors
Premium Marketing Pattern The Age
Youth constitute about 34 percent of the total population of India. The youth of every country is its valuable human resource. The responsibility for change‚ progress and innovation lies on their shoulders. Youth can make or mar society. There has always been a tussle between tradition and modernity and the youth have often been misunderstood by the elders. The elders feel that‚ being immature and inexperienced‚ the youth usually indulge in thoughtless activities. However‚ the youth have the zeal
Premium Education Political philosophy Democracy
“Please complete a one page personal statement and submit it with your application. “ How would you describe yourself as a human being? What quality do you like best in yourself and what do you like least? What would you most like to see flourish and which would you like to see wither?” Describe myself? I always think of this as an open question. There are so many different angles that this response can be written from. This statement is almost hard to answer. I would describe myself as an orange
Premium Mind Dance Thought
Apollo denied our request to speak with the predecessor auditors because of “litigation concerns.” I’ve looked at the 8-K filed by Apollo and the auditors referenced in the 10-K. I didn’t attach a copy because it didn’t say much‚ just something about “incongruent goals‚” blah‚ blah‚ blah. Against my advice‚ Arnold decided to accept the engagement anyway. Keep your eyes open! The good news is that the predecessor auditors‚ Smith and Smith‚ CPAs‚ have a good reputation‚ so you can use last
Premium Auditing Financial audit Audit
India Demographics Profile 2013 Home > Factbook > Countries > India Population | 1‚205‚073‚612 (July 2012 est.) | Age structure | 0-14 years: 29.3% (male 187‚386‚162/female 165‚345‚284) 15-24 years: 18.2% (male 116‚019‚042/female 103‚660‚359) 25-54 years: 40.2% (male 249‚017‚538/female 235‚042‚251) 55-64 years: 6.8% (male 41‚035‚270/female 40‚449‚880) 65 years and over: 5.6% (male 31‚892‚823/female 35‚225‚003) (2012 est.) | Median age | total: 26.5 years male: 25.9 years
Free Demography Population