travel agents aand its effectiveness CONCEPT OF TOURISM INTRODUCTION AND BACKGROUND OF TOURISM Tourism‚ as an industry has emerged as an instrument for employment generation‚ poverty alleviation and sustainable human development. Tourism promotes international understanding and gives support to local handicrafts and cultural activities. It is an important segment of the country’s economy‚ especially in terms of its contribution towards foreign exchange earnings‚ generation of additional income
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CONSUMER BEHAVIOUR IN TOURISM The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time‚ money‚ effort) on consumption-related items. The field of consumer behavior covers a lot of ground. According to Solomon (1996)‚ consumer behavior is a study of the processes involved when individuals or groups select‚ purchase‚ use‚ or dispose of products‚ services‚ ideas‚ or experiences to satisfy needs and desires. The marketer needs to understand
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HOëRSKOOL “Life is not a problem to be solved‚ but a reality to be experienced” NAME: KGWATALALA THABANG SUBJECT: TOURISM STUDENT NO: 1152 GRADE: 11(KEY 6) TOPIC: CONFERENCE TOURISM YEAR: 2014 1.1 Introduction Gauteng is one of the nine provinces of South Africa. It was formed from part of the old Transvaal Province after South Africa’s first all-race elections on 27 April 1994. It was initially named Pretoria-Witwatersrand-Vereeniging (PWV) and was renamed "Gauteng"
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Discuss ways in which travel has helped to shape the relationship among different cultures and nations. Throughout history‚ travel has been one of the main causes of relationship formation among different cultures and nations. From the 15th to 17th century‚ travel was provoked by the desire for power‚ freedom‚ knowledge and economic prosperity. In today’s world‚ tourism has become the main motive for travel. As modern day tourism is growing to become the world’s fastest growing industry‚ it is
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travelling. Rich or poor‚ old or young‚ they strive to leave the place where they live or work‚ and move to another spot of our planet — at least for two to four weeks a year. They travel to cities and towns‚ mountains and lakes‚ across oceans and seas. There are several reasons why the popularity of travel and tourism is growing. The first one is educational value of travelling. Man has always moved from one place to another in search of knowledge. Even now‚ in the age of technology and global communication
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Title: Discuss the extent to which female buying behaviour differs from male buying behaviour and how marketing can address these differences with reference to a particular market sector (such as clothing‚ food or technology products). Over the past few decades‚ there has been a growing interest in the field of buying behaviour‚ especially the differences between males and females. Engle et al. (1991) had divided buying behaviour into five stages‚ which are problem recognition‚ information search
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit
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implementation of responsible tourism principles makes better business sense than traditional mass tourism. While responsible tourism is fast becoming a global trend nowadays‚ some may wonder if it makes better business sense than traditional mass tourism. By defining the words “business sense” from Cambridge dictionary‚ it means an understanding of the ways in which business works successfully and/or if something makes good business sense‚ it will help a business to succeed. Tourism is a huge business.
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INTRODUCTION The hospitality and tourism industry is one of the most flourishing industries in the world; thus‚ almost every country relies on the industry. The income that a country gains from the industry is almost half of its gross national product. However‚ for developed countries‚ such as the United Kingdom‚ promoting hospitality and tourism is not a problem since they are already known and well-established worldwide. On the other hand‚ for developing countries where they mostly rely on the
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* inShare7 * * * Impulse Buying: Its Relation to Personality Traits and Cues Seounmi Youn‚ University of Minnesota Ronald J. Faber‚ University of Minnesota ABSTRACT - Much of the work on impulse buying has been concerned with defining and measuring the concept. Less effort has been directed toward determining the factors that underlie the tendency to buy impulsively. This study looks at the relationship between impulse buying tendencies and three general personality traitsClack
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