equations for constraints and the contribution function‚ which should not be difficult at this level. In our example‚ the materials constraint will be 3X + 5Y ≤ 15‚000‚ and the labour constraint will be 4X + 4Y ≤ 16‚000. You should not forget the non-negativity constraint‚ if needed‚ of X‚Y ≥ 0. The contribution function is 30X + 40Y = C Plotting the resulting graph (Figure 1‚ the optimal production plan) will show that by pushing out the contribution function‚ 66 student accountant March 2008 the optimal
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Buying Motives Of Consumers There are different kinds of consumers. So‚ their wants and needs are also different. They buy goods or services to satisfy their needs. The causes and factors which stimulate consumer to buy certain goods or services is called buying motives. In fact‚ the motivating factor to direct consumer behavior is buying motives. Emotional Buying Motive Emotional buying motive depends on the emotion‚ feeling and attitude of the consumers. This type of motive is purely a psychological
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Essay Buying a car consists of a great deal of searching‚ researching and decision-making. Car hunting can be simple if the shopper is knowledgeable about certain factors required to make a smart decision. There are so many car models available these days that buying a car is almost like buying candy from a store. A car purchase is a large investment of time and money‚ and therefore‚ should not be taken lightly. You have to think about whether you should buy a new car or a used car. By choosing
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We all know that consumer is the king of the market. Therefore a sound marketing programme is necessary with analysis of habits‚ attitude‚ motives and need of the consumer. Each aspect of this is related to consumer and buying behavior. CONSUMER BEHAVIOR Consumer behavior has been defined as the acquisition‚ consumption and deposition of goods‚ services‚ time and ideas by decision making units. Since we spend so much of our life consuming economic products like house‚ clothing‚ food‚ cosmetics
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The Buying Cycle refers to the key events and the processes in which the fashion buyer is involved in order to buy a garment range for a retail or a mail order company. The length of the buying cycle varies from company to company. It usually takes a year between reviewing the current season’s sale and delivering the product into stores. Fashion Industry traditionally splits the year into two main seasons; * Spring/Summer- February- July Autumn * Winter- August ± January The competitive
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Group Buying Industry Overview Before we can group buy via Internet‚ tuangou was developed in China a few years ago. Tuangou means the same thing as group buying or collective buying. Tuangou allows people to invite other people and to buy the same merchandise at the same in large amounts
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References: * Clifton‚ R. (2009) Brands and Branding‚ USA: The Economist Newspaper Ltd. * Goworek‚ H. (2006) Careers in Fashion and Textiles‚ Oxford: Blackwell Publishing Ltd. * Goworek‚ H. (2007) Fashion Buying‚ Oxford: Blackwell Publishing Ltd. * Jackson‚ T. and Shaw‚ D. (2006) The Fashion Handbook‚ Oxon: Routledge. * Kincade‚ D & Gibson‚ F. (2010) Merchandising of Fashion Products‚ New Jersey: Prentice Hall. * Tokatli N. et al (2008) ‘Shifting
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INDUSTRIAL‚ INSTITUTIONAL‚ AND CONSUMER BUYING BEHAVIOUR BUSINESS BUYING BEHAVIOR AND BUYING PROCESS Buying behavior can be defined as the activities and decision process that involves in choosing between alternatives‚ procuring and using products and services The behavior of buyers is broadly categories into two types 1) Endogenous factor (These influence are need and motives‚ learning‚ attitude‚ personality and self-concept). 2) Exogenous factors (These factors are culture‚ reference
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James Sass BPA-125 Marketing Principles Stephan Berry What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center. A buying center is a group of people in a organization howe participate in the buying process. They share the same risks‚ goals‚ and knowledge about the product in which there going to buy. Members of the group usually include the president of the
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Car Buying Car Buying Yevonna Hartfield English 112 Car Buying Car buying should be an important and fun time. You get to try out all the new cars‚ see what you like and what you don’t like. It is very time consuming so you have to make sure you are ready for that. Doesn’t matter if is your 1st‚ 2nd‚ or 3rd car‚ it is still fun and you want to make sure you make the right decision. You want to make sure the salesman isn’t a grimy one and knows what he is talking about because you are
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