What all important in a footwear! ------------------------------------------------- We‚ the students of ICFAI Business School Hyderabad‚ are conducting a customer survey to know the buying behavior for footwear and to determine the important aspects which make a consumer to buy one. ------------------------------------------------- This research is purely for academic purpose and all the information provided by the respondents will be kept strictly confidential. Q) Rate the following features
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the marketing opportunities. A consumer buying behaviour is influenced by cultural‚ social and personal factors. The consumer passes through five stages of the buying decision process: Problem Recognition‚ Information Search‚ evaluation of alternatives‚ purchase decision and post purchase behaviour. This model is important for anyone making marketing decision and customer pass through all stages in every purchase. In our study‚ we have analyzed the buying behaviour of consumers by interviewing 3
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conclusion. As per the ideas given by the researchers‚ there are two factors influencing the consumers such as intrinsic and extrinsic factors. It is difficult to classify consumers by conventional demographic factors and unless their thought process and buying behavior are fully understood‚ decisions on product designs and packaging‚ branding and distribution channels are likely to be misplaced. With the inevitability of change looming large over the horizon‚ Indian companies must learn from their western
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CHAPTER 2 LEARNING EXERCISE: BUYING A HOUSE SKILL 3.1: Yes‚ this is definitely a distributive bargaining situation. Base on my opinion‚ when it comes to purchasing a house‚ we would want to get a good property at an inexpensive value and have a good home appreciation value so that we can invest in a house property with no future worries. Buying a home need a thorough look as it will most likely be a lifetime investment. We always want to get the most value of our hard-earned money. Base on the
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FUNCTIONS OF MARKETING The marketing process performs certain activities as the goods or services move from producer to consumer. Every firm does not perform all these activities or jobs. However‚ any company that wants to operate its marketing system successfully must carry them out. The following marketing tasks have been recognized for a long time. 1. Selling It is core of marketing. It is concerned with the persuasion of prospective buyers to actually complete the purchase of an
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There are many different functions of the government including; providing a legal system‚ promoting competition‚ providing public goods‚ ensuring economy wide stability‚ government-sponsored and government-inhibited goods‚ income redistribution‚ publicly subsidized healthcare‚ and economic issues of public education. Providing a legal system has helped to enable stability throughout the country for many years. It has established legal institutions‚ which specialize in understanding the rules
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CONCEPT AND PRACTICE OF RETAILING MY ONLINE BUYING EXPERIENCE I am not a shopping addict but I do enjoy shopping in the comfort of my home. This happened couple years ago when I was looking for a birthday gift for my best friend‚ she loves chiffon blouse but she only have one chiffon blouse and she wore that blouse twice in a week. So my first idea is to search for them over the net to find the suitable blouse for her with the reasonable and affordable price. On that time‚ my budget was only
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mortgage loan‚ you can finally start looking at physical homes. This is where determining the difference between wants and needs comes into play again which is where a real estate agent comes in hand. Finding a real estate agent is step five in the home buying process. Once you have narrowed down the area you want to purchase a home‚ you want to find an agency that works in that area. To find a local agent you can ask for recommendations from trusted people who have bought recently‚ which is the best way
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outside‚ and after many years of owning it‚ he will have more money to it than what he purchased it for‚ from repairs‚ gas‚ tires‚ etc. That is called a liability‚ which takes money out of your pocket on a regular basis. But there is another way to buying ATV’s which puts money into your pocket‚ it’s what I have come to learn over the past year. I like to call “flipping wheelers.” Let’s take it out of context again: Meet Johnny‚ he just got his paycheck also and is looking to buy a reliable utility
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K.Tiwari Faculty Member‚ Faculty of Management Studies‚ ICFAI University Dehradun Abstract In the present era of globalization‚ companies are finding it difficult to attract the customers towards their offerings. Proper understanding of consumer buying behavior will help the marketer to succeed in the market. In India‚ with increase in purchasing power of people leading to the change in their life style‚ there has been a huge demand for automobiles with modern technologies. A3 segment cars have
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