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    Case study Jan Bronowski is a salesperson for Packard Bell (a computer company www.packardbell.com) and works exclusively in PC WORLD (www.pcworld.com) a retail company selling personal computers‚ printers‚ software and ancillary computer-related equipment. Working on a one-toone basis‚ the job involves demonstrating the functions of hardware and software packages‚ answering any questions the prospect may have and solving problems by matching the appropriate products to the customer’s needs. At

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    Lecturer: Assist. Prof. Mariana Murzova Coursework On JOHNNIE WALKER – United Kingdom Submitted by : Dragomir Ralchev Word count : 2342 Date: 31.10.2011 TABLE OF CONTENTS 1. INTRODUCTION 1.1. 1.2. 1.3. The inspiring story of Johnnie Walker – A Brand Was Born History of company’s development and marketing strategies Mission and aims PEST ANALYSIS 3 3 3 4 4 4 5 5 5 6 MICROENVIRONMENT 6 6 7 7 7 8 9 2. JOHNNIE WALKER IN THE UNITED KINGDOM 2.1 2.2 2.3 2.4 2.5 Political Factors Economic

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    Retail Buying and Merchandising

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    INTRODUCTION TO COMPARATIVE POLITICS B.A POLITICAL SCIENCE IV SEMESTER CORE COURSE (2011 Admission) UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION CALICUT UNIVERSITY P.O.‚ MALAPPURAM‚ KERALA‚ INDIA - 673 635 250 SCHOOL OF DISTANCE EDUCATION UNIVERSITY OF CALICUT SCHOOL OF DISTANCE EDUCATION STUDY MATERIAL B.A. POLITICAL SCIENCE (2011 Admission onwards) IV SEMESTER CORE COURSE INTRODUCTION TO COMPARATIVE POLITICS Prepared by: Sri. C.M. James‚ Assistant Professor Department

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    Name Gender Occupation 1) Shopping is a _________ experience for you. (Please circle the most relevant option) 1. Pleasant 2. Fun 3. Exciting 4. Stressful 5. Boring 2) Do you prefer shopping with people or by yourself? 6. With people 7. By myself 3) Is your shopping for apparel planned or unplanned? (Please circle the most relevant

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    1251549 Buying Center Bonoma

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    The Buying Center: Structure and Interaction Patterns Author(s): Wesley J. Johnston and Thomas V. Bonoma Source: Journal of Marketing‚ Vol. 45‚ No. 3 (Summer‚ 1981)‚ pp. 143-156 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251549 . Accessed: 07/11/2014 06:38 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that

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    remind customers of things they may have overlooked‚ or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words‚ the customer simply sees a product and purchases it. Using suitable arguments and examples‚ explain why consumers buy impulsively. Impulse buying behavior Impulse buying is a buying behaviour characterized as unplanned‚ spontaneous‚ immediate‚ unconscious and emotionally driven. Unplanned

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    Rebecca Walker Rebecca Walker is a writer‚ philanthropist‚ feminist‚ and mother. She is the daughter of Alice Walker‚ who was also a famous feminist and writer. Growing up with a mother who was an active radical feminist heavily influenced her ideologies‚ although she states in her autobiography that she disagrees with many of Alice Walker’s more radical views. She has worked as a consultant on cultural diversity and gender roles for businesses like Sony‚ Microsoft‚ and JP Morgan.

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    Alice Walker Karin Leiva November 6‚ 2012 Lisa Evans English 9 Leiva 1 Alice Malsenior Walker was born on February 9‚ 1944 in Eatonton‚ Georgia. She is an American author‚ poet‚ and activist. She has written both fiction and essays about gender and race. Her writing mostly focuses on the role of women of color in their culture and history. Alice Walker actually expresses’ her feeling in any of her works. She usually reflects on herself and her feelings

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    Walker‚ Shiv‚ Genoa are the three main characters in the book called The Unsinkable Walker Bean. Walker. Walker is trying to bring a magical skull back and if looked at the skull or opened the bag that contained the skull would be very sick. Shiv is a friend of Genoa and they are on the same ship Shiv finds Walker as a stowaway and the people of Shiv’s ship don’t know about Walker. Genoa is a tough girl that also doesn’t know about Walker until later in the book and she is friends with Shiv. The

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    Johnnie Walker is the biggest selling Scotch whisky and the third largest spirits brand in the world; which has presence in more than 200 countries. The brand outsells its nearest rival by over 10 million bottles a year. “Johnnie Walker Red Label” is the third largest spirit brand in Australia and the market leading Scotch whisky brand in the Australian market. With a strong heritage and an interesting history since 1820‚ the brand raised its own personality and brand elements such as the Striding

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