“GOING GREEN” Number of Words: 1288 CONTENT 1. Introduction………………………………………………………. 3 2. “Going Green” 4 2.1. Description 4 2.2. Happenings 4 3. Hotel’s standpoint 5 3.1. “Going Green” in the Hospitality Industry 5 3.2. “LEED” Certificate 5 3.3. Examples of Change 5 4. Acting 7 4.1 Advantages 7 4.2 Disadvantages 7 5. Conclusion…………………………………………..……………… 8 6. Reference List………………………………………………..….. 9 6.1 Internet………………………………………………………………………………….………………9
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Green Marketing - An Introduction Due to factors such as increased media coverage‚ increased awareness of environmental issues‚ raising pressure form environmental groups‚ stringent legislation and major industrial disasters (McIntosh‚ 1991; Butler‚ 1990; Tapon and Leighton‚ 1991; Charter‚ 1992; Wagner‚ 1997) the environment has become a mainstream issue and consequentially consumers are more concerned about their habits and the effect that these have on the environment. (Krause‚ 1993). According
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Assessment 3 Green & Blacks Green & Blacks are a company that was founded in the UK‚ specializing in making organic chocolate. To add to their roster of quality products the company also make ice-cream and biscuits. The name ‘Green & Blacks’ represents what the whole company stands for which is to produce a more natural and organic chocolate. The ‘Green’ in the title conveys a more ethical way of living and the ‘Blacks’ conveys the cocoa beans from which they are made from. The
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Green Architecture Green architecture is an approach to building which has become more popular in the last 25 to 30 years. Also known as sustainable design‚ green architecture is a method of design that minimizes the impact of building on the environment. Once thought of as unconventional and nonstandard‚ both regulatory agencies and the public alike are quickly accepting green architecture as a socially responsible and logical means of construction. The beginnings of today ’s green revolution
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Renting vs. Buying The table below will help you see how much you’ll spend in rent over the next 1‚ 5‚ 10‚ & 15 years. Wouldn’t you rather put that money into your own home and build equity in a secure investment? If your current rent is: $500 $600 $700 $800 $900 $1‚000 $1‚100 $1‚200 $1‚300 $1‚400 $1‚500 1 YR $6‚000 $7‚200 $8‚400 $9‚600 $10‚800 $12‚000 $13‚200 $14‚400 $15‚600 $16‚000 $18‚000 5 YRS $30‚000 $36‚000 $42‚000 $48‚000 $54‚000 $60‚000 $66‚000 $72‚000 $78‚000 $84‚000 $90‚000
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Green Technology Green Technology is environmentally friendly‚ developed‚ and used in away so that is does not disturb our environment and conserves natural resources. It has also been known as the “clean technology). This is a promise of a healthier plant. There are many examples of green technology in this world that most people are unaware they do on a daily basis. One of the important aspects is renewable energy that is eco-friendly. We all know that coal‚ oil‚ and gas are fossil fuels and
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Sustainability Forward A Road Map for Consumer Marketers J. Ottman Consulting Green Paper by Jacquelyn Ottman Founder and Principal‚ J. Ottman Consulting‚ Inc. Author‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding June 2011 About “The New Rules of Green Marketing” Many of the ideas in this green paper were gleaned from Jacquie Ottman’s new book‚ The New Rules of Green Marketing: Strategies‚ Tools and Inspiration for Sustainable Branding (Berrett-Koehler
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“Green Computing: Current Trend in Network Design and Management” Introduction Recently‚ the rapid adoption usage of Information Technology (IT) has exploded in various areas. IT have given us a lots of benefit to us by improving our daily lives‚reduce our workload‚ and communicate with each other beyond the boundaries at anytime and anywhere. With of all these excitement plus the advancement in mobile devices‚ people start to forget that all these good things can cause very serious
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Green Belt Terry Thomas Grantham University April Croxton Intro to Environmental Science April 16‚ 2013 Green Belt Throughout this world we see trees just about everywhere. As children we don’t really pay too much attention to them other than climbing them‚ or finding ways to swing from them like a monkey. The thing that most of us don’t realize is how vital trees are to our lives‚ our water‚ to our soil‚ to our air‚ and to our atmosphere. Over the years the amount of trees in
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Impact of TV Advertisement on Brand Equity “Telecom sector of Pakistan” Table of Contents: Abstract: The study will be based on the variable (TV advertisement) that can affect the Brand equity of telecom sector in Pakistan. The study will be able to show that how strongly the TV advertisement can impact on brand equity through brand awareness. The purpose of study is to find out the relationship between advertisement and brand equity that how a good advertisement can create brand awareness
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