The Buying Cycle refers to the key events and the processes in which the fashion buyer is involved in order to buy a garment range for a retail or a mail order company. The length of the buying cycle varies from company to company. It usually takes a year between reviewing the current season’s sale and delivering the product into stores. Fashion Industry traditionally splits the year into two main seasons; * Spring/Summer- February- July Autumn * Winter- August ± January The competitive
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Factors to be Considered While Buying a New Laptop Before you go about laptop computer buying‚ be very sure how you will be using it. A laptop can be used for home use‚ entertainment‚ browsing and business related purposes and for various developmental‚ industrial and manufacturing and designing purposes. The needs of businessmen‚ students‚ casual users wishing to buy laptops will obviously be different. A business person would need all the packages of Microsoft like Microsoft Word‚ Microsoft
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References: * Clifton‚ R. (2009) Brands and Branding‚ USA: The Economist Newspaper Ltd. * Goworek‚ H. (2006) Careers in Fashion and Textiles‚ Oxford: Blackwell Publishing Ltd. * Goworek‚ H. (2007) Fashion Buying‚ Oxford: Blackwell Publishing Ltd. * Jackson‚ T. and Shaw‚ D. (2006) The Fashion Handbook‚ Oxon: Routledge. * Kincade‚ D & Gibson‚ F. (2010) Merchandising of Fashion Products‚ New Jersey: Prentice Hall. * Tokatli N. et al (2008) ‘Shifting
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INDUSTRIAL‚ INSTITUTIONAL‚ AND CONSUMER BUYING BEHAVIOUR BUSINESS BUYING BEHAVIOR AND BUYING PROCESS Buying behavior can be defined as the activities and decision process that involves in choosing between alternatives‚ procuring and using products and services The behavior of buyers is broadly categories into two types 1) Endogenous factor (These influence are need and motives‚ learning‚ attitude‚ personality and self-concept). 2) Exogenous factors (These factors are culture‚ reference
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James Sass BPA-125 Marketing Principles Stephan Berry What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center. A buying center is a group of people in a organization howe participate in the buying process. They share the same risks‚ goals‚ and knowledge about the product in which there going to buy. Members of the group usually include the president of the
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Car Buying Car Buying Yevonna Hartfield English 112 Car Buying Car buying should be an important and fun time. You get to try out all the new cars‚ see what you like and what you don’t like. It is very time consuming so you have to make sure you are ready for that. Doesn’t matter if is your 1st‚ 2nd‚ or 3rd car‚ it is still fun and you want to make sure you make the right decision. You want to make sure the salesman isn’t a grimy one and knows what he is talking about because you are
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Analyse the buying decision process for Smart phones and also to test the effect of reference groups on the buying process SUBMITTED TO- MS. SANCHITA GHOSH SUBMITTED BY- MUKIBUR AHMED REGD. NO- FT-12-MM-515 PROGRAM- PGDM-(Marketing Management) IILM-GSM EXECUTIVE SUMMARY The concept of “Buying decision process” is of prime importance in marketing and has evolved over the years. It’s very much important to know the consumer buying decision
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the business market and identify the major factors that influence business buyer behavior. • List and define the steps in the business buying decision process. Apple’s Loyal Consumers • Macheads: Extremely brand loyal consumers who live for the latest Apple products. • Unique consumer behavior: Tattooing Apple logos on their bodies‚ buying multiple phones just so they can dissect one and use the other. • How Satisfied Are They? Apple scored an 85% customer satisfaction rating–the
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John Woo Professor English 1A 29 September 2013 Buying a House Buying and owning a home is a part of the American dream. For many people‚ it’s the biggest financial transaction they’ll ever make. That’s why doing it right the first time is so important. Sometimes‚ buying a house can feel like a dizzying set of rules and regulations. Luckily‚ armed with the right knowledge and know-how‚ you can start realizing
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Because of the benefits to the economy‚ individual health‚ and to the environment‚ people should buy as much as they can from local farm stands. Buying local food supports the local economy and your body in a healthy way that can not be achieved from buying food from chain grocery stores such as Hannaford‚ Market Basket‚ and Shaw’s cannot. Become a locavore and eat healthy fresh food provided by locally owned and family operated farm stands. As the national economy goes down‚ why not help
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