10 Ways to Write More Effective Ads http://www.master-resale-rights.com What is advertising? Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition? It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy‚ or copywriting‚ is salesmanship in print. The purpose of a copywriter’s job is to sell. Period. The selling is accomplished by persuasion with
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Caldecott Honor Books Why Mosquitoes Buzz in People’s Ears The animals in the forest have a meeting who call upon different creatures‚ each who blame another creature for startling them first. It seems like a never-ending blame game all to discover who killed the baby owlet. Eventually it comes down to the iguana who blames the mosquito for annoying him and that is how the owlet died. Aardema‚ V.‚ & Dillon‚ L. (1978). Why mosquitoes buzz in people’s ears: A West African t a l e .N e w Y o r k :
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How a meerkat became a social media hero‚ creating a cult brand Amelia Torode Admap September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode Admap September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode There’s a new cult advertising hero in town‚ breaking hearts and smashing business targets. His name is Aleksandr Orlov and he is an entrepreneur from Moscow. In his mid-40s‚ about two-and-a-half
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The image above was created by the Bangalore traffic police in India. The main purpose for the creation of this advertisement is to advocate against talking on the phone and driving‚ it uses many rhetorical devices including Aristotle’s three appeals - ethos‚ pathos‚ and logos - that he believed made a convincing argument. The picture is directed to any person who drives and talks on the phone and shows how dangerous the act really is. The photographer Mallikarjun Katakol and the graphic designer
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Origin of advertising Impact of advertising Role of advertising in marketing mix. Advertising and elements of marketing mix AIDA Formula in Advertising ADVERTISING AGENCY What advertising agency represent? Preference for advertising agency: Selection of an Advertising Agency: ADVERTISING CAMPAIGN: What does it mean? Requirement of advertising campaign Factor influencing planning of an advertising campaign: Procedure for planning advertising campaign:
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AdBoard Members: ASAP VISION-Advertising Suppliers Association of the Philippines (ASAP) is the national association‚ uniting all sectors of advertising suppliers‚ guided by the highest standards of ethical‚ professional and responsible trade practice as partners in the advertising industry. MISSION 1. Professionalize and upgrade the business trades and services of advertising suppliers and firms; 2. Uphold the highest standards of trade practices and ethics in the conduct of business‚
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Statistics can be very helpful in providing interpretation of reality but also can be used to distort our understanding. Discuss some of the ways in which statistics can be used or misused in different Areas of Knowledge to assist and mislead us‚ and how we can determine whether to accept the statistical evidence that is present to us. When you turn on the news‚ what do you hear? 1 in 10 people in South Africa have AIDS ‚ Unemployment Reaches New High of 9.3 Percent ‚ etc. Statistics is supposed
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The car company‚ Kia‚ is trying to sell a new car which they say is the most fuel efficient car yet. Kia is advertising their new car‚ the Kia Niro‚ which uses celebrity Melissa McCarthy to sell their product. They use Melissa McCarthy to give a “bandwagon” appeal. I feel the ad tries to catch the attention of growing adults with the core aspect of the car‚ it’s fuel efficiency‚ but they could possibly catch kids and attention to the humor aspect of the ad. I feel the ad should be directed towards
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What is Restroom Advertising? Known by various names; Indoor Advertising‚ Restroom Advertising‚ etc. Restroom Advertising has become one of the most popular ad mediums. In its simplest form‚ it is signage that is placed in the restrooms of popular business locations that generate high traffic‚ such as restaurants‚ bars and health clubs. Restroom Advertising allows companies to target a gender with undivided attention and 100% accuracy. Your ads will be stared at night and day by thousands of adults
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Creative Options Utilise a variety of colour and shape options‚ executions‚ sponsorships and online integration to stand out from your competitors and create compelling consumer offerings. Engagement Readers feel better informed after reading their paper and feel it is a good use of their time‚ not a ’blobbing out’ experience such as TV. Newspaper readers are focused on reading the newspaper and are not engaged in other activities at the same time‚ unlike some other media that become ’wallpaper’
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