BRAESIDE HIGH SCHOOL BUSINESS DEPARTMENT BTEC NATIONAL DIPLOMA IN BUSINESS UNIT 9: CREATIVE PRODUCT PROMOTION Assignment Brief Title: Creative product promotion Date set : 23TH April 2015 Handing Dates : 30 TH JUNE 2015 Learning Outcomes On completion of this unit a learner should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to create a simple promotional
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Think Like a Freak offers practical solutions to real problems by teaching readers how to train their brains to think in new and unique ways and how to think freely in a world shrouded by the color of bias. Levitt and Dubner use real-life examples to illustrate and simplify the concepts they discuss in Think Like a Freak. The authors’ insight into human thinking‚ behavior‚ and motivation is presented in a way that is applicable to situations and problems in everyday life. Levitt and Dubner explain
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BOSTON CHICKEN‚ INC.: CASE STUDY AND ANALYSIS 1. Assess Boston Chicken’s business strategy. What are its critical success factors and risks? Boston Chicken Inc (abbreviate as BCI as follow). is chain of fast food restaurants‚ and also in the business of take-out home cooked food. Boston Chicken restaurants mainly sell rotisserie-cooked chicken‚ fresh vegetables‚ salads and other side dishes available for take-out. Because Boston Chicken is fast food restaurants chain‚ its
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Godrej Consumer products communication strategy Corporate Communication in terms of Corporate identity ‚image and reputation 2500 words Part of the Godrej Group‚ Godrej Consumer Products Ltd. (GCPL) represents the same values of trust‚ integrity and quality as exhibited by the Godrej Group. Says A. Mahendran‚ MD‚ GCPL‚ “Godrej is one of the few over century-old brands‚ which provide a sustained genuine consumer offering. Home to a legacy which is continuously learning and relishing being young
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CATCH US IF YOU CAN by CATHERINE MCPHAIL FORM 5 LITERATURE CAHPTER 5‚6‚7‚8. The next day at school Rory heard that everyone was talking about the fire.Darren said his mother thought granda should not be left alone & Rory shouldn’t have to take care of him.This was the week that Val Jessup a social worker came visit them.When Mrs Foley asked Rory what was happening at home‚Rory was happy to tell that they got a social worker.When Rory go home from school‚he discovered that the fire brigade was there
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Can You Find Me Now? How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation‚ a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation‚ surveyors measure a length to create a base line and then use a theodolite to measure an angle to an unknown pint from each
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Choose an event in the novel you have studied which you find the most memorable. Give textual evidence to support your answer. Based on the novel Catch Us If You Can that I have studied‚ the event that I find the most memorable is when Granda almost died. Rory and Granda climbed a hill and had to run to hide from a police car. Because of this‚ Granda began wheezing and he looked very tired. Rory then saw a stone bus shelter and took Granda there to rest. A few moments later‚ Rory too fell asleep
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6/25/2014 Creative Brief/Strategy - Liptons Ice Tea 20th October 2011 Creative Brief/Strategy - Liptons Ice Tea [http://4.bp.blogspot.com/I7QdKhwdOM0/TqByhbQDdZI/AAAAAAAAAHA/5kX6gIa9FbM/s1600/liptons.jpg] Old Campaign; “don’t knock it ‘til you’ve tried it” (2010‚ iD experiential) http://www.idexperiential.co.uk/Clients/Lipton-Ice-Tea#content [http://www.idexperiential.co.uk/Clients/Lipton-IceTea#content] Launched because 60% of people claimed they didn’t like the taste‚ without ever trying
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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Catch me if you can! By: Marco Donis In the beginning of the story Frank’s parents decide to get a divorce‚ resulting in Frank becoming emotionally distraught‚ he becomes a very lost and confused teenager looking to escape the feelings of sorrow Frank decides to run away for he can not choose which parent t olive with being so Young and innocent to the real World he figures the easiest way to make money is to scandal people and banks for his survival‚ this talent comes easy to frank. When
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